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5 Ways Video Marketing Can Support Business Growth

Category: Video Marketing

Written by: Lacey Wilcox

Posted on: February 28, 2019

Video marketing is clearly here to stay. More brands than ever are tapping into it, and for good reason. It’s a powerful way to increase your reach and nurture leads as they make a decision about your business.

Here are just a few of the ways video marketing can support business growth.

Communicate Your Value

Communicate-Your-ValueRegardless of your learning type in high school, we all respond to and learn really well from visuals. And videos are a powerful way to communicate your business’ unique value to prospects in a way that sticks with them much longer than more traditional forms of content.

Educate Customers in their Decision-Making Process

As a marketing director, one of your biggest concerns is helping your team generate and qualify leads. But with the way today’s customers make decisions, you’ also have to provide content that meets the needs of leads who are closer to making a decision about your business. Video marketing is an easy way to do that with product demos, comparisons, and tutorials that solve problems your prospects have.

Boost Your Brand’s SEO Performance

One result of video’s rise to fame is that videos are now searchable, showing up near the top of any Google query. That is primetime search real estate, and it could help drive leads to your business.

But it’s not just Google - YouTube is the second largest search engine in the world. Ranking well there can earn a lot of leads and exposure for your brand. You need to create a keyword strategy for your videos, just like you would one of your website pages, and use those keywords in your video title and description. Distribute your videos to your followers on social media and your email database, and encourage them to subscribe to your channel, comment, and share with their friends. Doing this consistently over time will help your videos rank well in search on any engine.

Encourage User Engagement and Trust

The more users interact with your brand, the more likely they are to trust you. Genuine, valuable, authentic videos are a powerful way to build relationships and nurture leads as they decide whether or not your business meets their needs.

Increase Conversions

Video marketing is also a great opportunity to convert visitors into leads. A tool like Wistia allows you to embed a form directly in your videos. Emails with videos embedded in them have much higher click-through rates than emails without videos.  

It’s pretty easy to see why video marketing is such a powerful tool for growing your business, but its greatest success comes when it’s part of an overall inbound marketing strategy. Learn more with our free ebook below.

Integrating Video into your Marketing Strategy