Content marketing is a digital marketing strategy that many brands have adopted over the course of the last five years.
Believe it or not, businesses in the agriculture industry are no different, as several of the top agriculture websites have adopted content marketing.
In this post, we highlight six agriculture websites that are currently utilizing a content marketing strategy.
Content Marketing and Agriculture Websites
The National Young Farmers Coalition has adopted a content marketing strategy for their website. They have multiple resources that their website visitors can download in exchange for their information. An example of that is their Vegetable Grower’s Guide To Organic Certification.
Their website also showcases a blog that covers many topics that young farmers are interested in. Their blog is updated roughly once per week.
Beginning Farmers is a website for individuals that are new to farming. Their website offers information on how to start a farm, planning a new farm, funding resources and finding land to start your farm on.
This website is managed by a woman that grew up on a farm for 26 years and hopes to educate consumers about conventional farming and how food is raised.
Her content marketing strategy revolves around her blog, which is updated multiple times per week on various farming topics.
This website covers multiple topics about living on a farm, but it comes from a farmer’s wife’s perspective. Example posts on this blog are, ‘Never Stop Dating Your Farmer’ and ‘In a Relationship With Agriculture.’
The content marketing strategy for this website revolves completely around its blog.
This is an interesting website, as it focuses on a farmer that has two acres of land and a few tools. The website owner chronicles his adventures with his tiny farm.
Hurst Farm Supply is a John Deere dealer that covers a large portion of the panhandle of Texas. They supply famers with the necessary equipment to run their farms. Hurst Farm Supply has implemented an inbound marketing strategy that has helped their website achieve massive growth.
Their inbound marketing strategy revolves around their blog, which is updated a few times per month.
As you can see, content marketing can be used throughout the agriculture industry and on agriculture websites. It’s a growing trend that many in the industry are starting to adopt.
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