Email, one of the most powerful tools for your sales team. With an average open rate of nearly 22%, it’s a channel of communication your users expect and want to receive. And with the number of email users worldwide forecasted to rise to 2.9 billion users by 2019, it’s a sales tool you want to be using.
To use this tool effectively, there are emails your sales team needs to send in order to help leads decide to become customers. Below we’re sharing six email marketing ideas that will foster prospects to the next stage in their journey, and ultimately drive sales for your business.
The Welcome Email
Whenever a lead first enters your database, they should receive a welcome email from your sales team. This email sets the precedent for a positive experience. Here are three examples of actions your sales team can take to reinforce a positive welcome email:
- Including a brief thank you for their interest in your company
- Providing an invitation to connect on social channels
- Placing a CTA offer to add value as an immediate resource to your prospect
The “Proof” Email
One of the most urgent things people want to know about your business is if you can actually deliver on your promise(s). This email allows you to take that question head on and show your leads proof of your work. By providing real life examples of your work, you gain trust for your brand. You can do this through:
- Case Studies
The Frequently Asked Questions Email
Another way your sales team can use email to build a positive experience for your customers is by anticipating questions they might have and answering them before they’re even asked. By compiling a list of frequently asked questions (FAQs) and their answers, you can anticipate customers needs and establish a relationship of trust and confidence. You can also invite potential customers to ask you questions they might have, which opens the channels of communication even more. The beauty of this email is that you can provide links within your answers, which keeps users on your website. The more time they spend on your website, the more they will learn about your business.
The “Let’s Connect!” Email
Another way to increase the amount of time your leads are spending with your business is to encourage communication and interaction as much as possible. Your sales team can send an email inviting readers to connect with your company on your social channels, set up a phone call or meeting, email with questions, or visit your website’s live chat.
The Curated List Email
The more you provide value for your leads, the more you ensure they have a positive relationship with your brand. One way to provide value is by sending a regular email with a list of curated content for your followers. This can be a weekly round-up of must read blogs and articles from the past week, the most helpful tips you’ve found over the past few days, or even a set of articles related to a different theme each month. You’ll want to include a mix of blogs from around the web, as well as your own.
The Re-engagement Email
Sometimes, your users drop off - they might not click on links as often and may seem like they’ve lost interest.To make sure they stay aware of and connected to your brand, your sales team can send a re-engagement email inviting them to connect more: “We haven’t heard from you in awhile - check out this blog you might like.” or “You’ve left items in your cart! Finish your transaction by clicking the button below!”.
Emails are an excellent way to create a positive experience for your leads and help them become customers. But, your sales team needs to know how to use them and which kinds of emails will best serve your users and your business. Working with your sales team to identify your goals and understand your target audience will allow you to create an email strategy that drives sales and grows revenue.