6 Tips For Using Video on Social Media

Category: Social Media Marketing

Written by: Tony Adragna

Posted on: September 19, 2017

Using video on social media is an emerging trend for businesses. If used properly, it can be an integral part of your social media marketing strategy.

In this post, we highlight 6 different tips for using video on social media.

Use Subtitles

When people are scrolling through their feeds, often times they’re at the office or on a bus or train. These are places where it’s hard to hear, so adding subtitles allows the viewer to get all of the information from the video without having their sound up. Also, adding captions to your videos is a simple process.

Video on Social Media

Use Square Video

Mobile usage is becoming the norm on social platforms, and square video takes up 78% more space on a mobile device. With that number in mind, it’s practically a no-brainer to use square video rather than the traditional landscape video.

Buffer ran a $1,500 test on square vs. landscape video. Square video outperformed landscape video in engagement (comments, likes, and shares) by 30%, and outperformed in video views by almost 40%. With the amount of space that square videos are able to occupy, creating square videos for your social media strategy is something you should highly consider.

Know the Time Constraints

Before shooting and editing your videos, make sure you know the time constraints for uploading to social platforms. The constraints are:

  • Facebook - 120 minutes
  • Twitter - 2 minutes 20 seconds (140 seconds)
  • Instagram - 1 minute
  • Snapchat - 10 seconds

If you plan on making a video that exceeds those time constraints, you can upload your video to YouTube and share the link on social media.

Optimize for Autoplay

Facebook, Twitter, and Instagram all use the autoplay feature on their platforms. This means that when somebody is scrolling through their feeds, your video will automatically play when it shows up on their screen.

To optimize for that, feature some type of movement in your video within the first few frames to grab the viewer’s attention and keep them on your video.

Use Calls-to-Action

When viewers watch your video on social media, they should be compelled to do something after watching. This may be something like “learn more at our website” or “purchase this item here.” Whatever it may be, be sure to use calls-to-action in your video.

Use Different Types of Videos

There are numerous types of videos you can use on social media. It’s important to create videos that your audience will watch and engage with. Different video types are:

  • Employer branding - These are videos that generate awareness on who your brand is and what your business does.
  • Product demos - These videos show your product in use and how it can benefit your users.
  • Product/service teasers - This type of video teases a new product or service you’ll be releasing. It makes your audience feel like they are getting an exclusive look at a new product and creates buzz before it’s released.
  • Audience engagement (Q&A, FAQ) - Use these videos to engage with your audience and allow them to learn more about your brand and the products and services that you offer.
  • Trending topics - These videos allow your brand to showcase yourselves as an authority on trending topics in your industry.
  • Behind the scenes - Behind the scenes videos give your audience a glimpse into how your business operates.

By following the six steps, using video on social media can help propel your brand to new heights.

Are you ready to use video, but not sure how it fits into your marketing strategy? Download our free eBook below.

Integrating Video into your Marketing Strategy