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Analyzing the Success of Virtual Reality in Marketing

Category: Inbound Marketing

Written by: Lacey Wilcox

Posted on: May 8, 2018

So you’ve decided that virtual reality is a great fit for your business, and you’re ready to take the leap into using it for your marketing. We applaud that decision wholeheartedly, and think you couldn’t have picked a better time to enter the game. It’s estimated that by 2020, the number of VR headsets sold will reach 82 million, a 1507% increase from numbers predicted for 2017.

But before you take off launching your campaign, you’ve got to know how to analyze it. Otherwise, all your time and effort might be a complete flop. We’re sharing a few things to keep in mind to make sure your use of virtual reality is an actual success.

What Should You Analyze with Virtual Reality?

It’s important to note that before you launch a virtual reality marketing campaign, you will want to establish a means of analyzing it before hand.

Eye Tracking

Advancements in the technology involved with virtual reality mean that it is becoming more and more possible to track what a user looks at while experiencing VR. This is huge for marketers because it means you can see where users are looking, and determine what needs to change to hold their attention and provide them with a more enjoyable experience.

Time engaged

Just because virtual reality is somewhat complex doesn’t mean measuring it has to be. Determining its effectiveness can be as simple as seeing how long users are engaged with the VR experience you’ve created. If they’re not spending as much time as you’d intended with your virtual reality, what needs to change for them to engage with your virtual content?

shares-and-commentsShares and Comments

Part of your strategy for using virtual reality in your marketing should involve sharing it on social media. This will allow you to easily track the reach, number of shares, and comments or likes it receives. While success on social media does not completely guarantee the success of your virtual reality, it’s a darn good indicator of how it resonates with your audience.

SEO

Good ol’ Google is always ahead of the game, and it’s no exception when it comes to virtual reality. Did you know that Google has optimized VR videos and images for organic search? This means you can analyze how your virtual reality is performing in search, and track your competition.

Feedback

Finally, just because you’re using an advanced technology like virtual reality doesn’t mean that old school methods don’t have a place. One of the easiest ways to analyze your virtual reality and be sure you’re offering an experience that users love and enjoy is by asking your audience. It’s as simple as emailing users with a couple of questions, holding a poll on social media, or sharing a link to a survey. 

Here’s the thing: while using virtual reality in marketing is a powerful, engaging tool for any business, it is not right for you if you haven’t put in the work to create a healthy, strong, efficient marketing strategy that helps you generate leads and convert them into customers. Until you’ve laid that foundation, using virtual reality is not going to be useful for your business because you will have no plan in place to convert all your new visitors.

This is where we can help. We’ve worked with dozens of businesses to create strategies that are unique to their business, their customers, and their needs and help them grow. Click the button below to set up a time to meet with us and learn how we can help you create strategy that works for your business.

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