Advice on successful email marketing campaigns abound online. Yet, even with all of the available help, such as software offered by Hubspot, many marketers still make email marketing mistakes that could cost them click-throughs. These mistakes are not minor spelling and grammatical errors; they are details that may make the recipient write the email off as yet more spam to be ignored, or even deleted. While not every email must be precisely the same in approach or format, there are some guidelines that, if considered for all campaigns, could result in tangible inbound marketing results. 

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