My father-in-law is a saddlemaker. All of my childhood memories are intertwined with his work. The first dollar I ever earned was made by sweeping the leather shavings off his floor, and I spent many summers with blistered hands as I sewed stirrups to earn shopping money. As I got older, I had the chance to see other sides of owning your own business. One of my new jobs was helping to pay the bills. I could ask my dad anything about his business and he could answer it without even looking: what did he pay for leather each month? How much had shipping costs increased this year? How much did he have saved for emergencies?

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By nature, I am a very optimistic person. It’s what made me a very confident basketball player, helped me ask out my first girlfriend, and convinced me I could major in history even though I wasn’t the fastest reader around. As we’ve built Primitive Social, however, I’ve had to work with all kinds of people with varying levels of optimism and pessimism.

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Reflections From An All Team Meeting


Written by: Kade Wilcox


Last month, we held our second all team meeting. It was an incredible couple of days, and really beneficial for our entire team.

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When it comes to growing your business, some of the most important components involved are also the most intangible. As a business owner, you’ve probably spent a lot of time developing your product or service, thinking about your business model, or going over your budget. But how much time have you devoted to thinking about your team’s internal communication?

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