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Buyer personas are a critical component of any marketing strategy. But just because they’re necessary and beneficial, doesn’t mean they’re well understood. Most people are very aware that nutrition plays a critical role in our physical health, but that doesn’t mean there aren’t some misunderstandings that influence their diet.

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In today’s digital world, video calls have become as commonplace as audio ones. With tools like Skype, FaceTime, and video conferencing software and applications, calling and seeing someone on the other side of the world is as easy as one-click shopping on Amazon. The advantages of video calls are pretty great for everyone, too. A video call allows you to experience a more personal connection versus the more distant experience that comes with a standard audio call.

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Living in a digital age has an incredible number of benefits. We can all agree that FaceTime, grocery delivery, and automatic payments make our life better. But, one downside of being in a digital world is that it can be almost impossible to get away from work. This “always on” mentality can quickly lead to employees who are overworked, burned out, and very stressed. Employee burnout is bad for team culture, customer care, and your overall work environment.

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Perhaps no component of digital marketing has received as much attention as search engine optimization (better known as SEO). A quick Google search for this phrase results in almost 200 billion results. Clearly, this is a topic the internet has thought about just a bit.

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