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How the Dodo Built a Successful Brand

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Written by: Lacey Wilcox

Nov082018

If you’ve spent much time in the rabbit hole that is the internet, you’ve probably found yourself enjoying a wide range of animal videos on the Dodo, or one of its social networks. While the website has proven itself a pretty great place to spend your time on the internet (sorry, Candy Crush), it’s not just a means of avoiding laundry and work. It’s also a great example for marketers in what it means to successfully build a brand.

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Setting Your Sales Team up for Success

Category: Sales

Written by: Lacey Wilcox

Nov012018

It’s impossible to distinguish one team within a company as most important. Without account managers, it’s difficult to retain monthly income. Without human resources or a finance team, it is impossible to care for your team well and steward your finances wisely. We could go on about marketing, leadership, customer satisfaction, and more.

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Oct242018

For many of us, this final quarter of the year can be particularly difficult for productivity. The next nine weeks are filled with costumes, holidays and celebrations, and travel to see family and friends - not to mention a cornucopia of really great food. Even writing about it all has me feeling like Buddy the Elf.

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3 Tips to Help Remote Teams Succeed

Category: Business Growth

Written by: Lacey Wilcox

Oct172018

Remote work is a pretty sweet gig for both employers and employees. It allows businesses to hire talent that they might not have access to locally, and having fewer people work in the office can help cut costs. For employees, remote work can provide flexibility and autonomy, and the ability to earn an income while staying close to kids or family. And let’s be honest, the ability to wear your favorite slippers while working is a very compelling part of the deal, too.

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