Clarity is a really positive thing, both in life and in business. Anything you can do to make sure that you and those you’re working with are in complete agreement is just better for everyone. One of the ways to create this clarity is by spelling things out “on paper” (even if that paper is a digital agreement). This provides something both parties can refer to in order to make sure expectations are met.

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If you’ve spent any amount of time reading a marketing blog (including ours), it’s very likely you’ve read something about buyer personas. This is because these personas are crucial to developing a successful digital marketing strategy for business growth. They impact the content you create, the posts you publish on social media, and the way you design your website.

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Historically, marketing and sales departments have a tradition of being at odds with one another. Part of the problem is these teams have often been kept separate in their work, rather than being joined as two parts of one whole. It’s easy to see why this is not at all helpful for creating a strong, positive company culture.

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What are SMART Goals?

Category: Inbound Marketing

Written by: Lacey Wilcox


Last week, we established why goals are necessary for your business:  they provide a clear aim for all of your efforts. When you know what you are working toward, it gives your work more purpose and meaning. 

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