The world wide web, as we seem to rarely reference it nowadays, has arguably become a staple in today’s global commerce. Developed primarily in the early 1990s for commercial use, the internet really began to take shape in the 2000s as a hub for new inventions, thoughts and accessible knowledge. With over 30 years and counting of countless iterations, technical innovations and more, one might think the methods used to create a website have been overhauled time and time again. But, would you believe me if I told you that’s just not true?

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Let’s face it. “A goal without a plan is just a wish.” And a company without a marketing technology plan faces the high chance of being completely and utterly In our increasingly digital world it’s no wonder the consumer experience has almost fully integrated into the world of marketing, making it vital for marketers to be intentional in their decision process.

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Innovative ideas get your blood pumping, and iterations of those ideas build excitement and anticipation for what could be the future of your business. As an entrepreneur, inspiration and niche marketing efforts probably follow you like a shadow. But, shadows and efforts are not what solid foundations are built upon. The success of your business lies greatly in the blueprint and execution of your customer service strategy.

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