When companies implement inbound marketing, often times their first step is to generate as many leads as possible. But, what most businesses quickly realize is that not all leads are created equal. Some leads: 

  • Are in the exploration phase
  • Don’t have the means to purchase your products or services
  • Meet certain criteria that indicate they are ready to be handed off to sales
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Almost all of America, let alone the world, is familiar with donuts and the Krispy Kreme franchise. Whether yeasty, cake-like, or filled to capacity with jellies and bavarian cremes, the thought process is practically universal – Krispy Kreme donuts are insanely yummy, and no one is actively seeking out day-old crullers or stale sugary bread.

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Recognizing your employees shouldn’t be held off until the final two months of the year; however, the holidays are a great time to boost the momentum you’ve already made during the first 10 months.

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Let’s cut to the chase. I’m a devoted, nay, zealous fan of The Office – a mockumentary TV show that follows the employees of Dunder Mifflin, a mid-sized company selling paper-based products to regional establishments. Whenever I find it possible to integrate the cult classic into writings and blogs, I’ll find a way. Luckily, B2B marketing and The Office intersect somewhat organically, making this analogy a fun one.

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