Each business has an audience they can best serve and a service they want to offer. Traditional marketing, or outbound marketing, focuses on implementing methods that often push businesses to start with the commonly seen mediums: newspaper ads, tv spots, billboards, direct mail, etc. Yet most often these mediums offer no measurable results. Instead, you learn the success of your business’ outbound marketing anecdotally; you hear someone mention “Oh, I got your business card from so and so” or “I saw your billboard and decided to stop in” or “I’m here to use the coupon you left on my door.” Outbound marketing is expensive and takes time, but depending on your business, it might just feel right. How can you afford not to place ads in the local paper as a local business?

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