Business to Consumer (B2C) marketing is simply the process of selling goods, products, or services to individual consumers for use in their personal and daily lives. This is in contrast to B2B, where your product or service is aimed at other businesses. There are of course many similarities, but today we’re going to talk specifically about B2C marketing and the ways you can set up an overall strategy that’s effective, memorable, and ultimately profitable.

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Why You Should Optimize Your Website for SEO Regularly

Category: SEO

Written by: Scott Umberfield


SEO is not a one-and-done procedure: it takes consistent effort over time to help your ideal customers find you. Your pages can drop in ranking without some upkeep, and you can bet that your competitors are going to try to do everything they can to rank higher than you.  Bu by regularly optimizing your website for search engines, you can drive more organic traffic to your site, bringing you new leads and helping you be recognized as an authority in your area of expertise.

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You probably won’t find many marketers who will dispute the value of advertising on social media. Pound for pound, it’s one of the best ways to build up your brand and get engaged, high-quality visitors onto your website and into the top of your funnel.

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