BLOG

Apr222019

What does it take to unleash the talents of your team? For managers, this is an important question with huge implications for their company, and a growing body of research has a compelling answer: Strength-Based Management. Employees who are consistently encouraged to develop and use their strengths in their work are more engaged, more loyal, and more productive. There is a strong link between strengths and employee engagement, so how can you use the talents, knowledge, skills, and experience of your employees to turn them into a highly productive, highly engaged team?

continue reading >>

How You Can Use Drift for Qualifying Leads

Category: Primitive Social drift ai

Written by: Scott Umberfield

Apr152019

Conversational marketing: It’s an exciting new idea in the world of lead qualification, and if your job lies somewhere on the spectrum of marketing and sales, maybe you’ve heard of it. You may also be aware that the conventional process of gathering leads, qualifying them, and connecting them to your sales team is fraught with inefficiencies, wasted time, and mixed results.

continue reading >>
Apr052019

The traditional web design process leaves much to be desired. Months and months of planning and building, a huge upfront investment, an ever-increasing scope and missed deadlines, and all for a website that needs to be replaced in a year or two because it’s outdated. If you’ve experienced these headaches before, or if any of these things are holding your business back from making improvements to your website, you’ll be delighted to know that there is a better way.

continue reading >>

Cause Marketing: What are the Benefits?

Category: cause marketing

Written by: Scott Umberfield

Mar282019

The business of business is not simply to make a profit, and this is becoming more true year by year in the era of social responsibility. Consumers want to align themselves with companies that are trying to make a positive difference in the world, and who actively pursue worthwhile causes. In fact, individuals are more likely to purchase from a socially and environmentally responsible company, and they are more likely to switch to another brand if they feel that it’s associated with a good cause. With all this being said, it should be no surprise that more and more companies are using cause marketing as a part of their overall strategy.

continue reading >>