The marketing landscape is constantly shifting. It changes all the time, and being able to spot a trend from a paradigm shift is what sets successful brands apart. One marketing technique that is not a trend is partnering with influencers.

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Want to turn your small business website into a raging success like Amazon and eBay? Well friend, don’t we all. While the internet has opened doors to many exciting and lucrative business opportunities, legitimately competing with names like Amazon is virtually impossible for a small retailer. We can’t hope to play the big-brand giants at their own game. What we can do is make our own game, inspired by the success of those that have gone before us.

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It’s very clear that effective social media marketing is crucial to building a successful business, and a recent study by Shareaholic found that social media referrals are now responsible for over 30 percent of websites’ overall traffic.

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