Growing your business requires an intentional digital presence and marketing strategy, and it all starts with your website. You can’t expect to generate leads if you greet your online visitors with a site that is cluttered, unhelpful, and difficult to navigate.
Building a website that attracts visitors and turns them into leads and customers requires a professional web developer whose knowledge and experience can guide you through the process of building your website and create a site that serves you and your customer. Your website is your most important marketing asset, so not just anyone will do.
Choosing someone for your website development can feel more complicated than actually building your site, unless you know what to look for. Here are some of the characteristics to look for in a professional web developer.
5 Characteristics to Look for in a Professional Web Developer
There are many factors that will affect your choice of a web developer, but looking for these characteristics will ensure your website development is completed smoothly and efficiently.
A website has multiple components: the design, pages, a site map, forms, and more. A web developer must be able to stay organized on what these parts are and the order in which they need to be developed.
Website development is not for the faint of heart. You want to work with someone who is determined to see a project through to the end, meet deadlines, and work hard to be sure you are satisfied with your final product.
While we all wish every website project was completed without a single hitch, it’s just not a realistic expectation. Every website design comes with issues along the way, so look for a developer who is committed to being a problem solver.
Eager to Learn and Grow
Website development is a dynamic field. New languages are created and developed regularly, along with new trends for how websites operate and function. A web developer needs to be eager to learn new languages and techniques to be sure he or she is offering clients the best website possible.
Willing to Admit and Fix Mistakes
We’ve already talked about how website projects come with issues and problems. No web developer is perfect, so it’s reasonable to expect some mistakes: a home page that isn’t laid out exactly how you want, a line of code with a small error, or a drop down menu that needs one more option. Look for a developer who will humbly admit mistakes and work to correct them quickly and effectively.
Technically, Growth-Driven Design is a methodology and not a characteristic, but it’s worth sharing the importance of hiring a web developer who embodies this mindset. The traditional method of developing and designing websites comes with a lot of problems: it’s slow and clunky, and it’s not very adaptable. Often, by the time a project has been completed, the needs of the business and its customers have changed and it’s time to redesign the entire site. Growth-Driven Design offers a more dynamic alternative: a website is built in stages making it easy for the website to evolve over time.
We have made the switch to Growth-Driven Design, and there’s no doubt that we will never go back. It allows us to better serve our customers and ensure their website is set up to position their brand well and consistently adapt to meet their customers’ needs. Want to learn more about what Growth-Driven Design can do for your business? Download our free ebook below!