Name: Elizabeth “Leisa” Redmon
Position: Copy Architect
Location: Denver, Colorado
Job Description: I write content for Primitive Social and FastPay.
What is your personal background? I was born in Arlington, Texas, and moved to Augusta, Georgia, right before heading to Columbia, Missouri, for college. While at the University of Missouri, I bopped around to a handful of different majors before settling on English and Anthropology. After college, I maximized my degree to the fullest by working as a personal trainer. Soon thereafter I purchased a failing gym, rebranded it, grew it to roughly 6x the size, and played the role of a business owner for three years. After selling my gym, I moved to Colorado where I took on the role of a copywriter at a climbing gym while training for a couple lofty goals.
How did you find your way to Primitive Social? A friend of mine went to a small business owner retreat back in 2012/2013 and met Kade. Fast forward to 2019 when I found myself looking for a writing position after I made the decision to retire from the subtle art of “exercising for time,” and Primitive Social was hiring.
What do you most enjoy most about your role? I’m shy, introverted, and an internal processor through and through. Being able to write short stories in my head and put “pen to paper” is very fulfilling. Also, being able to rub elbows with some incredibly smart, creative, AND kind people every day is a full-on win.
What is the most challenging part of your work? This might be a huge surprise to some (I kid!), but speaking the dialects of the two clients I work with is not even close to being second nature for me. Every piece of content is a challenging journey but one I do not take lightly. The breadth of knowledge I’ve been blessed in acquiring in such a short amount of time is one of the biggest reasons why I love working for this company.
If you could learn to do anything, what would it be? I would love to learn how to breakdance. Pretty much any cool party trick is going to pique my interest, big time.
What does a typical day look like for you? I generally wake up around 5 a.m., drink coffee, and then walk my dogs for an hour around the most beautiful city park. We always stop for (more) coffee on the tail end of our walk and then once we get home I head to my favorite little hole-in-the-wall breakfast joint to bunker down, work, and snag as many free biscuit samples as humanly possible. After I’ve tied up the day, I’ll head to the gym to workout. Once I’m done at the gym, I’ll walk my dogs again, do some light reading, podcast listenin’ or watch an episode of The Office before hittin’ the hay.
How do you stay motivated? Motivation is easy to come by, it’s the discipline that’s the most difficult to hold onto. So, in order to stay on track with my goals, I do my best to set up as much structure in my life as possible to account for multiple variables that inevitably arise.
What’s one guaranteed way to get you in the flow while at work? (Music? Podcast? Quiet?)
I listen to the same “music” every day when working. It’s a live stream loop of ambient space sounds and for some reason, it puts me in a great headspace for writing.
Who do you admire and how have they influenced you and your work? My mom, for sure! She has the best work ethic of anyone I know. When times have been tough, I reflect on all she has accomplished and it truly helps me pull through.
What’s something not everyone knows about you? In a past life, I was a (semi) pro athlete in Olympic weightlifting and CrossFit, which is a large reason as to how I found my way to Colorado. One of my goals was to train for the 2020 Olympics, but the Big Papa upstairs has a funny way of setting you on the path that you need to be on, versus the path you thought you wanted for yourself.
What was your favorite snack and favorite TV show when you were 10 years old? Pop-Tarts and Boy Meets World. No contest.
Favorite quote?“Aut viam inveniam aut faciam.” – I shall find a way, or make one.
In five words (or less) what advice would you give someone in your profession? Don’t reinvent the wheel, homies.
Heather joined Primitive Social in December 2016 as Inbound Marketing Manager, bringing with her over 10 years of experience. Heather holds a Bachelor’s degree in Communications and Media Arts and a Master’s degree in Business Administration with a specialization in Marketing. Heather resides in Colorado and uses her spare time to hike with her dog, spend time with family, or travel to new places.