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How a Chatbot Can Help Qualify Leads

Category: chatbots

Written by: Lacey Wilcox

Posted on: March 6, 2019

Think about the last time you went into a clothing store. Odds are pretty good that within less than five minutes of walking through the front door, you were greeted by a salesperson offering to help you find what you need.

Even if you walked into that store knowing exactly what you wanted, a salesperson still provided value by taking you directly to the shirt or pants you wanted to buy. And if you entered the store without knowing exactly what you needed, he or she would be able to guide you through different options and sizes.

Wouldn’t it be great if you could provide the same kind of service for visitors to your website? You could help them find what they were looking for, consider different options, and make a decision quickly and efficiently, all within your website.

The good news is this idea is actually a reality. Chatbots allow you to provide your website visitors with an excellent experience and allow your marketing team to work strategically and efficiently. A chatbot can also kickstart the lead generation process and quickly identify sales qualified leads (SQLs).

How a Chatbot Can Help You Qualify Leads

Chatbots have several advantages for your leads and your marketing team, but one of the most valuable things about them is the fact that they can help your team quickly qualify leads who are ready to make a decision and connect them with your sales team.

Offer Immediate Value

One of the great things about an employee helping you in a clothing store is that you benefit from all their knowledge. They can take you right to the item you’re looking for without wasting time looking through the store, can offer suggestions on fit and styling, and can help you by getting you different sizes as you’re trying on your item.

Visitors come to your website with unique needs and problems, and the more value and knowledge you can share with them, the more likely they are to trust your business. A chatbot can provide immediate answers to questions or direct the lead to a relevant content offer or page on your website.

Start the Conversation

Every positive interaction you’ve had with a salesperson in a clothing store has started with a conversation. And yet when we interact with leads online, we tend to be much less personal or conversational, focusing on forms that many leads don’t want to complete. A chatbot allows you to have a conversation with a lead and still gather helpful information by asking questions.

Initiate Lead Nurturing

As your chatbot interacts with visitors, you’ll be able to get a clear picture of why a lead is visiting your website and provide information and offers that align with this problem or need. A chatbot can do this right in a conversation thread, making the offer even more timely and relevant. Once a lead has received an offer, your team can follow up a few days later with an email, links to similar offers and information, or share a webinar or demo.

Connect Leads with a Sales Rep

In the same way that some people come to a clothing store knowing exactly what they want to buy, some visitors will come to your website ready to make a decision about your business. A chatbot can use this information and your lead scoring criteria to quickly identify a sales-ready lead and connect that prospect with a sales rep.

Chatbots are an exciting and innovative tool to incorporate into your marketing strategy. Looking for more advanced tactics to help you generate and nurture leads? Download our free ebook below!

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