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Integrating Social Media into Your Inbound Marketing Efforts

Category: Inbound Marketing Social Media Marketing

Written by: Tony Adragna

Posted on: October 10, 2017

Integrating social media into your inbound marketing campaigns is vital to all aspects of your marketing efforts. With social media, you are able to attract, convert, close, and delight potential and current customers. When you think about it in that sense, it’s easy to see the importance of it.

In this post, we highlight why it’s important to integrate social media into your inbound marketing and give you some tips on how it can be done.

The Importance of Integrating Social Media

When you integrate social media into your inbound efforts, you open up several different avenues that you wouldn’t have otherwise. These include:

  • Social Monitoring - You can monitor several aspects that relate to your business on social media. You can track keywords that relate to your company, industry trends, competitor accounts, and more. Social monitoring allows you to see how your audience is reacting to various happenings within your industry.
  • Amplify Content - Social accounts allow you to promote and amplify the content that you create on your website. This helps you attract your targeted audience to your content.
  • Data Collection - Social media allows for another avenue of data collection within your inbound marketing efforts. You are able to see the type of content that resonates well with your audience, and refine your strategies based upon that information.

Integrating Social Media Tips

When you integrate social media into your inbound marketing efforts, there are some best practices that you should follow in order for your efforts to get the most value.

Keep Social Branding Consistent

Make sure that when you post graphics and images on social media that the branding is consistent with your website. You want to maintain a consistent appearance across all of your marketing efforts, including both inbound and social.

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Know Your Audience

Just as you have to know your audience when you are creating content for your website, you should know who you are talking to on your social channels, as well. With your audience in mind, you will be able to create content on your social channels that appeals to them.

Knowing your audience also allows you to choose which networks you should be posting to. It won’t do you much good to consistently post on networks that your audience doesn’t access much.

Make Sharing Easy

On your website, make it easy to share the content that you’ve created. This can include:

  • Social sharing icons
  • Click-to-tweet
  • Using content formats that are easily shareable
    • Quizzes
    • Infographics
    • Videos

Videos

We just mentioned videos as easily shareable assets. Using video on social media can be an integral part of your social media strategy. Different types of videos you can use on social media are:

  • Employee branding
  • How-to
  • Product teasers
  • Behind the scenes
  • And more!

Integrating social media into your inbound marketing efforts is an important step in your inbound marketing. As you can see, there are multiple benefits of doing so, and it can help your company take the necessary steps to growing your brand.

Sometimes, the biggest hurdle to overcome with social media is getting started. Download our eBook below to aid you in that process.

Getting Started with Social Media