Key Takeaways From Social Media Marketing World 2018

Category: Social Media Marketing

Written by: Tony Adragna

Posted on: April 6, 2018

Social Media Marketing World is the largest social media conference in the world, and it’s put on by Social Media Examiner.

This year’s lineup of speakers didn’t disappoint, as the conference was headlined by speakers such as Michael Stelzner, Guy Kawasaki, Mari Smith, Jay Baer, Amy Porterfield, Pat Flynn, and many other recognizable names in the digital marketing world.

While there were hundreds of workshops and breakout sessions, there were some key takeaways from the conference that we think your business should be aware of.

Key Takeaways

Facebook’s Algorithm Switchfacebook-algorithm-switch

Many speakers touched on Facebook making algorithm changes and how those changes should shift your strategy for marketing on Facebook. In fact, Social Media Marketing World’s CEO, Michael Stelzner, touched on this very topic in his keynote address.

Stelzner noted that because Facebook is putting so much stock into engagement on your pages, your strategy should encompass live video and longer, meaningful conversations with your audience.

Beyond that, Stelzner noted that with the changes, demand for Facebook ads will increase and the more relevant ads will win every time.

Mari Smith’s entire breakout session was on the future of Facebook. She, too, dove into the topic of video on Facebook and how valuable it can be for your business. A key takeaway from her session was ‘Content is king, but engagement is queen and she rules the house.” Smith noted that your Facebook strategy needs to focus on building relationships with your audience first, and building business second.

Video Marketing

As we’ve already mentioned above, video was a hot topic at the Social Media Marketing World. There were two entire subsets of workshops dedicated to video. One subset was on the power of YouTube, the other was on the power of live video. Overall, there were over 20 presentations on video alone.

The takeaway was this; video marketing is only going to continue to grow. If your brand hasn’t been taking video seriously, it’s time to jump on board.


There is no shortage of analytics that your business could be measuring on social media. The key is that you should be doing deep dives into the analytics that match up with what your company’s goals are for your social media channels. If your goal for social media is to build awareness, how large is your social media reach? If your goal for your social channels is to drive website traffic, how are each of your social channels performing in that regard?

The point is, there’s no reason that you shouldn’t be measuring what your social channels are doing and adjusting your strategy based upon your analytics. With close to ten presentations at Social Media Marketing World, analytics were quite the hot topic.

Overall Social Media Strategy

This one seems like a no-brainer; overall social strategies were certainly discussed at the largest social media conference in the world. Michael Stelzner gave a great presentation on the latest industry trends and how you can adjust your strategy to them.

Brian Solis’ presentation was on the past, present, and future of social media. Solis notes that the future of your social media strategy will start with TRUST.

  • Truth
  • Relatability
  • Understanding
  • Support
  • Technology

With more and more content being created every second, you must seek to connect with your audience on a deeper level, and referencing the TRUST acronym can help you do that.

Overall, the Social Media Marketing World is a must for those that handle your company’s social profiles. There is so much helpful information being broadcast from some of the industry’s top influencers and strategists. Information gathered from this conference can help take your company’s social media to the next level.

Social Media at Primitive Social