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Video content is one of the most exciting innovations being utilized in the digital marketing space. Facebook has already taken notice as video posts are generating some 59% more engagement than other post types. Adding sugar to the honey is simply the fact that watching video content allows for more layers of nuance, emotion, intrigue, and humor to be embedded within your brand, all while showcasing your company culture.

No doubt, it’s a win-win strategy, and here are our top five ways to kick off your company’s video content.

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From Youtube to Pinterest, there’s an article, video, or infographic showing us how to DIY practically anything we could ever want. While I’d like to think I’m a real fan of learning how to till my own garden or refurbish a particularly quirky piece of furniture, I’m also a willing participant in a potentially failed outcome and all the hard lessons sure to be learned from that self-inflicted adventure.

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Close your eyes. Imagine a world where your business generates 46 million unique visitors, all rushing to your website to learn about your newest, most innovative digital marketing strategy, only to see you spelled “makreting” wrong. Oof. Now, open your eyes and imagine no longer as we recall a similar moment in the recent past when an eagle-eyed patriot pointed out the typo on Australia’s new $50 bill.

Audits matter.

With the greater majority of your brand presence living online – blogs, landing pages, ebooks, infographics, and more – it’s important for regular edits to occur to prevent poor first impressions and to further establish your brand as a thought leader within the industry.

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The pace at which technology is rising and the capabilities that follow is astounding. It’s hard not to see this video and immediately flash back to the fleet of robots in the 2004 film, I, Robot. However, while some people might allow their minds to go wild with the possibilities of Artificial Intelligence (AI) in the future, we like to take an approach that views AI through a lens of being able to free up your team of marketing professionals to focus more on the aspects of your company that cannot be automated. Essentially, it’s the lens of efficiency.

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