It's no secret that social media is an excellent way for brands to promote their content and engage their audience. It's a way for your company to showcase to the world who your brand is and what you're all about.
To get the most out of your social accounts, we're supplying you with some tips to maximize your social growth.
- Post where your audience is - This means that if your buyer persona primarily uses Facebook and Pinterest, but almost never Twitter and Instagram, your social promotion strategy should focus primarily on Facebook and Pinterest. Many times, this might take some testing and investigating to see where your audience is spending most of their time.
- Create engaging content - Nothing turns people off more to your brand than posting robotic content. Make your posts engaging and humanize your brand. Ask questions, highlight your expertise, and showcase to your audience that your brand is engaging.
- Create unique posts for each network - If your brand is on several different networks, vary your posts so that your content isn’t just syndicated from one network to the other. For example, Twitter has a 280 character limit, so you might not be able to be as detailed in a post on that medium, but can be with Facebook. Instagram is a much more visual medium, so bringing life to the image you use on there makes more sense.
- Post consistently - This doesn’t mean that you have to post every couple of hours, but post consistently enough so that you’re able to stay top-of-mind with your audience. Posting sporadically allows your audience to lose sight of who your brand is and how you can help solve their problems.
- Be selective in what you share - If your audience won’t find it relevant, helpful, or entertaining, there really isn’t a reason to post it. Don't post just for the sake of it. Put thought into what you're posting and how your audience will interact with it.
- Use a social management tool - Social media management tools are used to make your life easier. With tools like the HubSpot social media manager, you’re able to schedule posts in advance, publish to multiple platforms, and collaborate with your team. By using a tool like this, you're able to ensure that nothing slips through the cracks.
- Monitor competitors - If your competitors are on social media, you should definitely be monitoring their activity. You can see the type of content that resonates with their audience (which should be similar to yours) and how they are using social media to interact.
- Use images - According to Social Media Examiner, images get the most Facebook likes, comments, and shares, along with Twitter retweets. With sites like Instagram and Pinterest that are also primarily photo-based, it’s clear to see that using images in your social posts are crucial.
- Pay to play might be necessary - It isn’t required to pay to play on social networks, but sites like Facebook are pushing toward that trend. With algorithms that are starting to weigh heavier on paid content, paid ads on social media are something your team may want to explore to get the most use out of your social accounts.
- Get your team involved - Your social strategy doesn’t have to focus solely on your brand’s pages if you work at a company that has several employees or multiple departments. It’s up to you to decide how involved you want to get the rest of your team, but your team members can “like” content, promote your content, or even create content for your social channels. This tactic can be especially useful on Facebook, where content from friends and family shows up in news feeds far more than business pages.
- Interact - When your audience engages with your brand on social media, you should always make it a point to respond to them as quickly as possible. As we mentioned earlier, humanizing your brand is important, and interacting with your followers is a step in that direction. The longer you take to respond to somebody interacting with your brand, the more likely they'll look elsewhere for answers to their questions.
- Utilize hashtags - In order to expand your reach on social networks, strategically utilizing hashtags in your promotion can help to create more impressions and organically amplify your posts. Notice that we said strategically. Inserting random hashtags into your posts won’t be beneficial, but using hashtags that are popular with your audience and your industry can help to give your posts a boost. Remember, not all mediums support the use of hashtags, so be mindful of that when posting.
- Analytics - You should be measuring the data for each of your social networks. Reach, engagement, clicks, visits, impressions, comments, and mentions are all popular metrics that are tracked on various social networks. It’s important to track the metrics to see if your content is resonating well with your audience, and if it isn’t, making a shift. Each social network will give you analytics for your brand's page, but a social management tool will help you bundle your analytics from all of your pages, which can save your team a lot of time gathering data.
We could go on for pages and pages of social media tips. The tips listed above are some of the most important to get your social media presence moving in the right direction.
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