As marketers working in 2019, we have no choice but to operate in a climate of constantly changing and ever-evolving messages. In a place and time where things move at the speed of someone scrolling through their feed, it’s essential to have a grasp on which of your marketing strategies are working and which of them aren’t.
Enter digital marketing. Unlike traditional marketing, digital marketing is focused, narrowed, and a far superior tool that is capable of much, much more. The single most important factor that puts digital marketing above its predecessor is its ability to help you measure the success of your marketing strategy and your SMART goals.
When you opt for digital marketing, you’re able to gain access to a variety of web traffic and conversion metrics that would otherwise be foregone. These include:
Total visits, time spent, and bounce rate
Total conversions from landing pages
Social media content/ads success and performance analytics
Email campaign performance
Customer conversion rates
When you take advantage of metrics like these, you can make more informed and calculated decisions on how and when you should alter your course of action in your digital marketing strategy. Is your strategy working? Is your strategy falling short of your goals? What could be done differently to ensure that your message is one that sticks?
When it comes to digital marketing, there are tons of great tools on the market that will give you access to the ability to answer these questions and many more.
Welcome to the perfect one-stop shop for comprehensive digital marketing. With Hubspot, you can track goals, create custom reports, analyze what’s working, and much more. To say that this is our preferred bread and butter would be an understatement, as we use Hubspot for all of our inbound clients.
While Hootsuite is a solution that focuses mainly on managing social media platforms, it’s a software that offers convenient publishing and monitoring tools at a competitive value.
What’s better than a free way to thoroughly evaluate website performance?
Social Network Analytics
Most social media networks offer free, robust analytics that can help you gauge the success of your messages and track ad performance.
Are you curious about how you can apply all that digital marketing has to offer to your brand? We’d love to chat with you! Click the button to set up your very own one-on-one consultation with one of our inbound marketing experts!