According to a study by eMarketer, North America remained the top advertising market in 2018, spending nearly $233 billion on media. With so many ads looking to be consumed and digested by the customer, it’s no wonder marketers and entrepreneurs alike are foaming at the mouth to create strategies that circumvent this massive stream of information.
Enter creativity – every company’s hidden line of defense in outsmarting, not outspending, their competition. As a tried and true method of making new and innovative connections from old ideas, the creative process of collaborating and implementing new ideas allows your company to rework a message in a new and exciting way. When consumers experience a product with new life breathed into it, their interest is piqued, the brand becomes more recognizable and valuable, and sales inevitably increase.
All teams are capable of achieving more when they are supported by strong leadership and are able to leverage the vast array of strengths and resources within their company. While working together to develop fresh, new ideas is a simple way to help your business stand out from the competition, it’s almost always easier said than done. That being said, in order to collaborate effectively with your team, it’s important to define two key factors, first:
- Purpose: Defining the reason why a team has been put together should be fairly easy, especially if the objective is inspiring. But, make sure everyone is on the same page from the start. If a team member hasn’t bought-in to the objective or goal, your collaboration process will be deficient from the start.
- Strengths: The workplace is a veritable pantheon of engaging personalities, strengths, talents, and more. Leveraging an employee's strengths as opposed to trying to strengthen perceived weaknesses will empower your team members and further the collaboration process.
Once you’ve taken the time to define your goals and have identified the strengths of your team members, you can begin brainstorming!
What good are those fresh new ideas if your company doesn’t put them to use? While creativity generates ideas, it’s the implementation that makes the concept a reality. Let’s take a look at how to make your implementation process a successful one.
- Set the right expectations: Marketing is often compared to being a marathon, not a sprint, with best practices focusing on long-term strategies over quick fixes. As most marketing efforts take upwards of six months to begin producing fruit, it’s essential to set clear expectations from the get go, especially regarding the length of time necessary to execute a new project.
- Assemble your team: While your company might have a stand-out in-house team already assembled and ready for action, it doesn’t hurt to consider outsourcing tasks through an agency with specialized skill sets.
- Communicate: It’s crucial to not only get on the same page with your company but stay on it, as well. Ensuring every member of your team understands their role in the success of the implementation will keep the entire company moving forward, together.
- Develop a timeline: Reverse engineer your project and divide the tasks into small, manageable steps with well-defined deadlines to make the scope of the work more digestible for your team.
- Record progress: Measure successes or missteps with metrics, and KPIs that tie to those metrics, that correlate with your overall business objectives.
- Routine check-ins: It’s crucial to monitor your efforts regularly to gauge what is working and what isn’t.
- Be agile: Don’t be so quick to “throw the baby out with the bathwater.” Being agile is key to successful implementation. If one method proves inefficient or incapable, adapt by trying something else before even considering throwing the whole plan out the window.
Enriching your business’s growth by optimizing the creative process makes way for ideas never seen before. Don’t outspend your competition, outwork them through innovation and a well-executed creative process.
The creative process is an important method to utilize when developing quality content for your business and an excellent way to create a healthy digital ecosystem. Download our free eBook to learn more!