It’s the most wonderful time of year, but it can also be one of the busiest (especially if you’re a marketer). There are parties, get-togethers with family and friends, cookies to bake, and so much more. And that’s just for your home life.
On the work side of things, there are campaigns to finalize, end of the year reports to get ready, and that’s all on top of the daily marketing you have to maintain for your brand. If you’ve been wondering how to finish this year strong, maintain a good presence for your brand, and still enjoy the holidays, this blog post is for you.
Determine What You Need to Finish the Year Well
If you started off the year by setting SMART goals and have been measuring your efforts each month, then you should have a very clear idea of what you need to finish the year well for each of those goals.
This time of year is not the time to try for a Hail Mary and go for a high number of visitors, subscribers, or followers. Instead, this is the time to maintain a consistent presence, engage your audience, and get ready for a strong 2020.
We’re not saying that you shouldn’t try to reach the goals you set at the beginning of the year. Rather, we’re saying that if you find yourself way off on achieving the results you want, don’t try to use this month to catch up. It would be a better use of your time to determine what went wrong and create a strong plan to execute for the year ahead.
Make Your Brand Personable During the Holidays
The holidays are a fantastic time to really connect with your audience. Use this time to give your audience a glimpse behind the scenes of your brand and share a bit of your team’s personality. For example, are you hosting a holiday party, an ugly sweater competition, or a cookie bake-off? Share photos, videos, or stories with your audience to let them join in the fun as well.
Don’t just think about digital connections. Send your customers a Christmas card signed by your team, a small thank you gift for their trust in the past year, or a few of those cookies your team baked in their competition. These small, physical touchpoints require a small bit of time and effort, but go a long way in showing how much you appreciate your customers.
Give Your Customers What They Really Want This Season
You’re not the only one feeling the hustle and bustle of the season. Your customers and prospects are feeling the rush as well. Just like you, they have holiday events and parties, a long list of to do’s, and work to finish up their year well, which makes this a great opportunity to earn a bit of their attention by being generous to them.
Consider offering a gift of sorts to customers and prospects. Some examples include an offer that doesn’t require an email or action step, a free consultation, or a discounted price or coupon. Not only does this provide great value and delight for your audience, but it also puts your brand at the forefront of their minds for the upcoming year.
With a little intentionality and planning, you can enjoy all the delights of the holidays and still market your brand without any stress or worry. Are you looking for more great marketing tips and strategies? Subscribe to our blog below!