Posts About: Email Marketing


As a marketing director, it can feel like half of your time is spent researching and testing new methods of marketing your business. Every day it seems like there’s a new social platform, a new chat option, or a new AI technology to help you spread the word about your business. While all these new tools and software are great, it’s important not to forget some of the simplest, most direct tools in your arsenal.

continue reading >>

America loves holidays. Whether it’s Labor Day, Christmas, Independence Day, or the multitude of other holidays that are celebrated, holidays are typically a cheerful time. They’re a time to get together with family, have some time off work, and possibly run across a sale at a favorite store.

continue reading >>

7 Lists You Need for Email Segmentation

Category: Email Marketing

Written by: Lacey Wilcox


Email is a pretty powerful tool in any marketer’s arsenal, as long as it’s used well. One of the worst ways you can use this tool is by sending every email you create to every person in your contact database.

continue reading >>

When it comes to email, marketers sometimes adopt the same philosophy as we have for coffee and ice cream: if some is good, more must be better. But too much of a good thing can end up being pretty bad for you, and email is no exception.

continue reading >>