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Category: in-house marketing
Written by: Leisa Redmon
Think quick! Should your company develop an in-house marketing team, or outsource your marketing efforts to an agency? Answer: Yes.
While your in-house team knows your brand like the back of their hand, they are at high risk for burnout and fatigue. Incorporating an agency to work as an ally for your brand will provide your company the opportunity to take a fresh eyes approach to your business objective and its corresponding deliverables. Not only that but integrating an agency with your in-house marketing team can prove advantageous to your business’ bottom dollar, as it serves to round out your company’s skill set while also proving to be an extremely cost-effective solution.