Posts About: Inbound Marketing


Business to Consumer (B2C) marketing is simply the process of selling goods, products, or services to individual consumers for use in their personal and daily lives. This is in contrast to B2B, where your product or service is aimed at other businesses. There are of course many similarities, but today we’re going to talk specifically about B2C marketing and the ways you can set up an overall strategy that’s effective, memorable, and ultimately profitable.

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When it comes to your digital marketing efforts, what is defined as success for one company may not be the same as what you define as success. So before we dive into the digital marketing metrics that prove success for your company, you first need to define what success looks like. It could be industry benchmarks, results competitors see, increases in your own metrics, or anything else that your marketing team defines as 'success.'

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Why Buyer Personas are so Important

Category: Inbound Marketing

Written by: Tony Adragna


When it comes to inbound marketing, chances are that you’ve heard the term ‘buyer persona.’ HubSpot defines a buyer persona as “a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”

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If you’re in charge of marketing a business in the agriculture industry, it can often be difficult to decide how you should market your company. There are commercials (on TV and radio), billboards, print ads, and multiple other ways you can try to position your business. However, a little known secret in the ag industry is this: inbound marketing.

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