Posts About: Marketing Goals


As you’re building marketing goals for your business, it’s easy to think, “We just need to generate leads” and then move on. Sure, that might be the crux of your marketing efforts: you have to generate a lot of leads that you then turn into customers, but it’s not helpful. It would be exactly like sitting down to play a game of chess and thinking, “I’ve just got to get to checkmate.”

continue reading >>