Posts About: Marketing Technology


Chatbots are everywhere.

As our world evolves into an ecosystem of less face-to-face interaction and more face-to-screen communication, it’s no wonder chatbots are catching on, and quick.

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Let’s face it. “A goal without a plan is just a wish.” And a company without a marketing technology plan faces the high chance of being completely and utterly In our increasingly digital world it’s no wonder the consumer experience has almost fully integrated into the world of marketing, making it vital for marketers to be intentional in their decision process.

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Conversational marketing: It’s an exciting new idea in the world of lead qualification, and if your job lies somewhere on the spectrum of marketing and sales, maybe you’ve heard of it. You may also be aware that the conventional process of gathering leads, qualifying them, and connecting them to your sales team is fraught with inefficiencies, wasted time, and mixed results.

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How a Chatbot Can Help Qualify Leads

Category: marketing technology

Written by: Lacey Wilcox


Think about the last time you went into a clothing store. Odds are pretty good that within less than five minutes of walking through the front door, you were greeted by a salesperson offering to help you find what you need.

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