Posts About: Primitive Social


While it may seem as though email has been around forever, it’s actually only been in existence since 1971. However, even as email approaches its 50-year anniversary, with an estimated ROI of $51 for every $1 spent (that’s up from $39 the year prior!), email marketing is the most cost-effective method to be utilized in your marketing tool kit.

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We’re starting the next installment in our series on the different stages of inbound marketing. Sometimes we all need a return to the basics, and this is especially true for marketers. Between all the different technologies and advancements available today and the busyness of the holiday season, it can be easy to lose sight of the things that are most important at each stage of digital marketing.

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Here’s a question for you. When taking a look at your sales team, do you believe they have the right resources to succeed or are you inadvertently setting them up for failure?

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When most business owners create their initial business plan, they give a lot of thought to certain things, such as product development, organization, growth, etc. But one of the most critical components of building a healthy, growing business is a strong company culture.

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