Posts About: Primitive Social


When companies implement inbound marketing, often times their first step is to generate as many leads as possible. But, what most businesses quickly realize is that not all leads are created equal. Some leads: 

  • Are in the exploration phase
  • Don’t have the means to purchase your products or services
  • Meet certain criteria that indicate they are ready to be handed off to sales
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Almost all of America, let alone the world, is familiar with donuts and the Krispy Kreme franchise. Whether yeasty, cake-like, or filled to capacity with jellies and bavarian cremes, the thought process is practically universal – Krispy Kreme donuts are insanely yummy, and no one is actively seeking out day-old crullers or stale sugary bread.

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Let’s cut to the chase. I’m a devoted, nay, zealous fan of The Office – a mockumentary TV show that follows the employees of Dunder Mifflin, a mid-sized company selling paper-based products to regional establishments. Whenever I find it possible to integrate the cult classic into writings and blogs, I’ll find a way. Luckily, B2B marketing and The Office intersect somewhat organically, making this analogy a fun one.

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While it may seem as though email has been around forever, it’s actually only been in existence since 1971. However, even as email approaches its 50-year anniversary, with an estimated ROI of $51 for every $1 spent (that’s up from $39 the year prior!), email marketing is the most cost-effective method to be utilized in your marketing tool kit.

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