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Posts About: Sales


Sales and marketing should both work towards a common objective: make the company grow. With this shared goal it might be safe to assume marketing and sales teams often collaborate and talk to one another – after all, marketers identify leads that get passed on to the sales team, allowing sales to flex their sales muscles and generate revenue. It’s a win-win situation.

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How to Build a Stellar Sales Team

Category: Sales

Written by: Lacey Wilcox


It’s impossible to think about growing your business without also considering your sales team. While every single team in your company plays a role in growth, sales is the team that has a tangible role in bringing in new revenue.

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As you’re thinking about your goals for the upcoming year, it’s very likely some of them involve the growth of your business. While there are many aspects of business growth, the most clear cut and obvious is increasing revenue. And that means you need a sales strategy that will bring in new revenue.

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No matter the phase of your SaaS company, startup or seasoned, your goal is and has been to maximize your demo requests. As a seasoned business, there may have been a time when traditional marketing proved effective. But now, the trade shows, mailers, and billboard ads, on their own, have lost traction. As a startup, you may think list buying and cold calling are the way to go. You might try contracting an outbound agency, but a few months in they fail to execute. They come up empty on their promise to deliver demo-ready leads and the forced calls may have started to negatively impact your brand identity.

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