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Posts About: Search


Living in a digital age has an incredible number of benefits. We can all agree that FaceTime, grocery delivery, and automatic payments make our life better. But, one downside of being in a digital world is that it can be almost impossible to get away from work. This “always on” mentality can quickly lead to employees who are overworked, burned out, and very stressed. Employee burnout is bad for team culture, customer care, and your overall work environment.

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You’ve probably heard the term SEO (Search Engine Optimization) floating around the office a time or two, and perhaps if you’re just like me, shrugged it off as rocket science requiring a dual-degree from MIT. But if we allow our curiosity to be piqued, and we take a moment to investigate a little further, we discover that A) 93% of all online experiences begin with a search engine, and B) Google receives over 63,000 searches per second on any given day – that’s nearly 2 TRILLION searches per year. These statistics alone show just how crucial building solid SEO practices into any company truly is.

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The pace at which technology is rising and the capabilities that follow is astounding. It’s hard not to see this video and immediately flash back to the fleet of robots in the 2004 film, I, Robot. However, while some people might allow their minds to go wild with the possibilities of Artificial Intelligence (AI) in the future, we like to take an approach that views AI through a lens of being able to free up your team of marketing professionals to focus more on the aspects of your company that cannot be automated. Essentially, it’s the lens of efficiency.

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