Posts About: Social Media Marketing


Let’s cut to the chase. I’m a devoted, nay, zealous fan of The Office – a mockumentary TV show that follows the employees of Dunder Mifflin, a mid-sized company selling paper-based products to regional establishments. Whenever I find it possible to integrate the cult classic into writings and blogs, I’ll find a way. Luckily, B2B marketing and The Office intersect somewhat organically, making this analogy a fun one.

continue reading >>

Instagram rocked our social media world when it first made its entrance over nine years ago. The platform has continued to evolve throughout the years with new logos, added features, and more directions for our thumbs to swipe than ever. While many things have changed about Instagram, it has remained a fantastic tool that helps businesses connect with their audience.

continue reading >>

It’s almost 2020, which means your business is probably no stranger to having an account on social media. Given the amount of time that Americans spend on these platforms, it’s no longer an option for businesses who want to maintain a strong digital presence. In short, you need to be social.

continue reading >>

What once served as a way to share baby photos and life milestones with friends and family, social media has developed and blossomed into a legitimate cornerstone in many marketing strategies across the world. As technology continues to advance at a rapid pace, so, too, do the number of internet users and social media subscribers.

continue reading >>