Posts About: Social Media Marketing


You probably won’t find many marketers who will dispute the value of advertising on social media. Pound for pound, it’s one of the best ways to build up your brand and get engaged, high-quality visitors onto your website and into the top of your funnel.

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Talking about social media management and social marketing can feel a little bit like the old chicken and the egg discussion. Which comes first when it comes to marketing your business? Which one should be the biggest priority for your team?

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I remember when LinkedIn first came into play, I was just finishing up school. I set up my profile like I would a resume and didn’t think anything else of it. Now, over a decade later, I rely on LinkedIn for the latest industry trends, economic news, and networking. It has been amazing to experience the evolution of LinkedIn from a small employment listing platform to the largest B2B networking platform with over 500 million users.

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A business Twitter account allows you to interact with customers easier than ever before. You can have conversations with them at anytime and make critical announcements at a moment’s notice. Plus, you can make regular promotions of your products and services. These are some of the reasons people are questioning if Twitter is the new Facebook.

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