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Posts About: Strategy


Copywriters are the public speakers (aka storytellers) of your brand. They know the ins and outs of your company’s persona and are eager to tell audiences about the many benefits of your business.

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If you want long term success, you can’t rely on shortcuts.

Let’s take, for example, four-time CrossFit Games champion, Mat Fraser. Before being crowned the “Fittest on Earth” four years running, the Nike sponsored athlete was once seen as a dependable placeholder for all that sparkles silver. Although consistently standing on the podium year after year, his second-place status left him hungry for more. After finishing second for what would be his last time in 2015, Fraser took a long hard look at his training regimen and decided to stop cutting corners.

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