Posts About: Video


We’ve all heard the proverb, “A picture is worth a thousand words.” While it might be somewhat tiring and, arguably, overused, is it true? Yes.

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The phrase “content is king” came center stage in 1996 when Microsoft founder, Bill Gates, coined this term in a memo released to his company. Within the statement, Gates can be quoted as hypothesizing, “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.”

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Video content is one of the most exciting innovations being utilized in the digital marketing space. Facebook has already taken notice as video posts are generating some 59% more engagement than other post types. Adding sugar to the honey is simply the fact that watching video content allows for more layers of nuance, emotion, intrigue, and humor to be embedded within your brand, all while showcasing your company culture.

No doubt, it’s a win-win strategy, and here are our top five ways to kick off your company’s video content.

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5 Ways Video Marketing Can Support Business Growth

Category: video

Written by: Lacey Wilcox


Video marketing is clearly here to stay. More brands than ever are tapping into it, and for good reason. It’s a powerful way to increase your reach and nurture leads as they make a decision about your business.

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