Posts About: Website Design


Everyone always says how important good website design is to the success of your business. But how do you know if your website is cutting it? How will you know if it’s falling short? There’s so much more to a website than its appearance, but for most business owners and entrepreneurs, the scope of knowledge on web development and design falls short.

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Long gone should be the days when a company writes a substantial check every three years for a website design that will render itself out-of-date within the next few months to a year. Yet, for some reason, we still see this tragic misstep occur far too often, and for no good reason other than no one seems to think their company deserves a better process.

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From Youtube to Pinterest, there’s an article, video, or infographic showing us how to DIY practically anything we could ever want. While I’d like to think I’m a real fan of learning how to till my own garden or refurbish a particularly quirky piece of furniture, I’m also a willing participant in a potentially failed outcome and all the hard lessons sure to be learned from that self-inflicted adventure.

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Close your eyes. Imagine a world where your business generates 46 million unique visitors, all rushing to your website to learn about your newest, most innovative digital marketing strategy, only to see you spelled “makreting” wrong. Oof. Now, open your eyes and imagine no longer as we recall a similar moment in the recent past when an eagle-eyed patriot pointed out the typo on Australia’s new $50 bill.

Audits matter.

With the greater majority of your brand presence living online – blogs, landing pages, ebooks, infographics, and more – it’s important for regular edits to occur to prevent poor first impressions and to further establish your brand as a thought leader within the industry.

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