Posts About: Website Design


Web design companies seem to be opening on a daily basis. While we have a deep appreciation for self starters and we love that there are more options for businesses owners to choose from, the increase in the number of web designers out there also increases the likelihood that some business owners end up getting scammed by a so called “web designer”.

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As a coach and speaker on the topic of healthy website design and development, I spend an incredible amount of time educating business owners on the benefits of a custom website. I often find gaps in understanding, needing to not only enlighten companies on the differences between custom vs. templated sites, but also shift their perspective to a more sensible web approach.

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Your company’s website design can be the difference in your business flourishing or floundering. That statement sounds extreme, but it’s so true. Your website can be your single greatest digital asset, and it should be treated as such.

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Every business has the opportunity to drive more sales into their pipeline by optimizing their greatest asset: their website. Websites have transformed over the last several years; they are no longer a simple online placeholder for your business, but a true source for driving leads and revenue. Industry leaders constantly evolve their websites to meet the needs of their audience and to advance their online marketing strategies. It is critical to understand the key performance indicators for websites so that companies can gain new business, maintain existing businesses, and scale whenever needed.

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