It’s 2019 and no surprise to us that millions of people are engaging in social media every day. But, looking a bit more closely, a few more numbers surge to the surface. Stats like,
- 4.5 million videos are being viewed on Youtube
- 1 million people are logging on to Facebook
- 2.1 million snaps are being created
- 4.8 million gifs are being served
As the stakes for attention continue to rise, literally, every minute, it’s essential to keep your name, your voice, and your brand at the forefront of a movement where everything else seems instant, or even insincere.
Have a strategy
You can adopt all the best tips and tricks to get your social media marketing to stand out but what happens when you have no direction? It’s like having a 5000 piece puzzle with no image to correlate with the pieces. Can it be done? Sure. But, you’re wasting so much time. So, grab a compass or find your image – in other words, develop a strategy.
Two strategies guaranteed to provide huge ROI are creating social calendars with deadlines and automating the items on your list that are too time-consuming. These simple methods are guaranteed to free up your time for more personalized additions to your content plan such as real-time communication with followers/clients.
Put your expertise on display
A well-thought-out cadence to your social media posts provides value to your target audience. A weekly Ask Me Anything (AMA) session or live video, when done consistently, will have your followers coming back to your page on a regular basis. Building on this small commitment month to month, week to week, or whatever your preferred cadence is akin to the Kaizen method – an approach to creating continuous improvement based on the idea that small, ongoing positive changes can reap major improvements.
Establishing a brand persona is equally as important to your business as creating buyer personas for your target customer. By flushing out the details of how your brand might talk to your clients (what words might you use, or more importantly, not use), and even what image your company would like to project, the stage is set to build trust between your business and your audience. Essentially, in order to elevate basic communication, you need to opt-in to being more transparent and vulnerable, aka more human.
This is not to say you dive in, head-first, and divulge your biggest company secrets. Instead, your more human approach to social media marketing might involve posts and comments that are sprinkled with humor, a little self-deprecation, and maybe even admitting to mistakes that we all, inevitably, make. A great example? Wendy’s.
Getting noticed in a sea of like-minded individuals is not a fluke, a trend, or even a glitch in the matrix. You don’t need to adopt a savage approach to communicating with your audience, nor do you need to flood your social media pages with taboo content that doesn’t align with your brand and business objectives. But what it does require is attention to the details and a desire to see those details yield success.
Schedule a free consultation now to see how Primitive Social can help you optimize your marketing strategies.