Your company’s website design can be the difference in your business flourishing or floundering. That statement sounds extreme, but it’s so true. Your website can be your single greatest digital asset, and it should be treated as such.
With that said, if you have a flawed website design, it can be your single greatest liability. To ensure that your site is an asset to your business, there are some best practices your design team should follow.
Web Design Best Practices
This almost goes without saying anymore. The user experience on your website should be a positive one, regardless of the device the user is accessing it from. In layman terms - your website adjusts to the screen size accessing it.
If a user accesses your site and it doesn’t function properly, they’ll leave and look elsewhere, which is obviously bad for your business.
Build for Your Personas
Your buyer personas are your ideal customers for your business. The content and design of your website should be catered to them. It’s easy to fall into the trap of trying to design your website with ‘cool’ bells and whistles, but if they don’t resonate with your audience, there’s not much use for them.
Instead, you should have intimate knowledge of what your personas are looking for and your website should be designed in a way to aid them.
Branding is Consistent
Your website’s branding should be consistent across all of your pages. This means that your logo and color schemes should be in alignment. Otherwise, you create a confusing environment for your visitors and they struggle to determine who your brand is and what you’re all about.
Make it easy on your user and establish brand consistency across the board.
The calls-to-action on your website should be strategically placed in places that your users will be inclined to click. Often times, this is above the fold (where your user doesn’t have to scroll to see the call-to-action), at the bottom of blog posts, or even in the navigation.
Your call-to-action placement should be reliant upon your audience’s actions and insights you gain from your analytics.
The traditional model of website design isn’t for everyone. It often involves heavy costs upfront and once it’s finished, it’s hard to edit. Growth-driven design has completely flipped that process on its head, as it’s focused on continually improving your website in sprints, rather than building it out all at once.
This process allows you to test what works and what doesn’t on your site, then continually make optimizations to your website solely based on data. It allows you to leave out guess-work and create a website that can help your business thrive.
The website design process is vital, and it’s important that you follow best practices.