If you’ve spent any time at all reading about internet marketing, you’ve undoubtedly seen people talk about the importance of search engine optimization (SEO). Those people are correct - SEO is vital - but what does it really do for your business? How can it help you move the needle?
Those are legitimate questions to ask if you’re considering an investment in SEO, and fortunately - there’s legitimate answers to those questions.
SEO Benefits for Your Business
Increase Brand Awareness
Optimizing your website for search queries that your buyer personas are typing in allows you to increase your brand awareness to the prospects that are most important to your business. Brand awareness is the first step to gaining a new customer, and SEO is great for that.
However, it’s important that you conduct proper keyword research to ensure that you’re targeting the right phrases for SEO.
When users type in a problem that they’re having into Google and they click your website, it’s a great opportunity to build trust with a potential customer. Most importantly, your content is critical to that trust. It must help your website visitor solve the problem or answer the question that they were searching for.
But if you’re able to supply them with what they’re looking for, you’re building trust as a viable resource for them, and they’ll be more likely to come to your site again when they have questions or problems that they need solved.
If your SEO strategy yields positive results on search engines, it’s like 24/7 promotion for your business. You don’t need somebody in the office or on the phones for SEO to work its magic. Somebody can visit your website at 6:00am or 11:00pm and leave satisfied. That’s the beauty of SEO.
While it’s a long-term strategy, its benefits can be long-term, as well.
SEO is directly measurable. You’re able to gauge what your return-on-investment is based upon your metrics. You can see how many people are coming to your website from organic search, and if those people are converting into leads and customers.
Remember, SEO isn’t a quick-win strategy. It’s long-term and you won’t see results overnight.
Stay Ahead of Competitors
Not utilizing SEO in your business allows your competitors to stay a step ahead of you. Chances are high that your potential customers are using the internet to search for solutions to their problems. If your competitors are utilizing SEO and you aren’t, chances are high that your potential customers are going to go to your competitors’ websites first for their solutions.
Contrarily, if you utilize SEO properly, you can rank ahead of your competitors on search engines and potential customers will come to your site first.
Break Into New Markets
If your business is looking to launch a new product in a different industry, or you are opening a new office in a different location, SEO allows you to break into those new markets. You’ll have to perform new keyword research, but you’re instantly able to start building your business up as an authority in that new market via SEO.
SEO is undoubtedly powerful. Utilizing it can help propel your business to new heights.
Interested in learning more about how SEO can affect your business. Download our free eBook below.