In 2011, Marc Andreessen famously wrote in the Wall Street Journal that ‘Software is Eating the World’. The article discussed how we have reached a time where the creation and application of software development is both cost-effective, and can now reach a vast amount of people in a short period of time.
We have, and continue to see enormous upheaval of traditional companies by software startups. Previously, we were used to staying in hotels and hailing taxis, but in the matter of a few years, we have switched to staying in Airbnb homes and booking an Uber/Lyft from our smartphone.
A decade ago, these advances would have seemed impossible, but due to the proliferation of smartphones, and slow-moving incumbents, entire industries are being turned on their head.
This is increasingly a trend that we see here at Primitive Social - clients who may not have previously seen the benefits of software development are looking for digital solutions to their business processes. Instead of filling out a form on a clipboard, why not have a website which works across all your devices? Rather than calling supervisors to get a purchase authorization, how about an automated alert and approval system? Companies are seeing the thousands of man-hours which can be saved through the implementation of software.
Many companies imagine trendy startups when it comes to digital change and feel excluded when it comes to employing cutting-edge technology. This couldn’t be further from the truth. Take the example of Netflix - it started off as a service which mailed out DVDs to people before eventually transforming into the global streaming service it is now. It went from a traditional, relatively low-tech company to one of the most cutting-edge startups around.
Transforming your organization from a traditional business to a technology-driven company is a herculean task, but a very worthwhile one. It might involve changing your processes, reorganizing teams, or pursuing a new direction entirely, but if it’s done correctly, it can boost your revenue by multiples whilst simultaneously cutting costs.
You don’t need to be a technical expert to do this. By leveraging the expertise of others, your organization can still benefit from technical innovation. Here at Primitive Social, we are used to dealing with non-technical clients who can still benefit from a technical solution. The trick is to understanding a business’ processes and see where things can be automated or streamlined.
It isn’t a question of whether software development will affect your business, it’s a matter of when. The real question is how you will deal with it.
Luckily, Primitive Social is here to help.