Name: Seth Perkins
Position: Director of Video Production
Location: Lubbock
Job Description:

My day-to-day is to keep the studio team running: whether it’s motion graphics, video production, or photography. A lot of that is supporting some of our other teams, like digital, inbound or web and software. Then, there's also standalone video projects. So if someone just needs video and isn’t an existing client, helping them through that process, we create content that will help get their message out.

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Do fantastic work. Thanks for reading - that is all.

Just kidding - although doing great work for your customers is absolutely the most critical piece of garnering great reviews for your business.

However - it truly isn’t the only step. Look around at reviews online and it’s easy to see: it’s much easier for people to leave a negative review than a positive one.

So what can you do to get the best reviews for your business?

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It’s no secret that social media is a valuable tool for building brand awareness and engagement, as well as directing visitors to your website. But for business owners, social media can also feel pretty overwhelming. With so many platforms to choose from, types of content to post, and questions and comments to engage, managing social platforms can feel like a full-time job.

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Creating Content for Your Buyer Personas

Category: Buyer Personas

Written by: Tony Adragna


Creating buyer personas is one of the most important tactics you can utilize to enhance your digital marketing. Personas allow you to understand who your target audience is on a deeper level - which also allows you to understand what their challenges are and how your business can help them.

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