By nature, I am a very optimistic person. It’s what made me a very confident basketball player, helped me ask out my first girlfriend, and convinced me I could major in history even though I wasn’t the fastest reader around. As we’ve built Primitive Social, however, I’ve had to work with all kinds of people with varying levels of optimism and pessimism.

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3 Ways to Be Successful in a Remote Role

Category: Primitive Social

Written by: Heather Parker


It’s 6:00 am. I crawl groggily out of bed, take care of the dog, and prepare the Keurig for my morning cup of coffee. I get ready for the day and head down to my home office to power up my computer. It sits in the entryway of our home, flooded with warm morning light. Coffee in hand, it’s now 6:45 am and I’m awake and ready to dive in.

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6 SaaS Marketing Examples That Are Pure Genius

Category: Saas

Written by: Patrick Foster


SaaS marketing is different to your usual marketing. It’s a relatively new but highly competitive industry, and so creating a stunning marketing campaign requires time, effort, and no small amount of ingenuity.

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How to Run a Google Ads Campaign

Category: google Digital Advertising

Written by: Tony Adragna


It’s hard to believe that Google Ads has been around since October of 2000. What started as 350 advertisers has morphed into over 1 million. The rapid growth of Google Ads is because companies have seen success with it, but it takes a viable strategy. Positive results don’t just magically happen.

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