While it may seem as though email has been around forever, it’s actually only been in existence since 1971. However, even as email approaches its 50-year anniversary, with an estimated ROI of $51 for every $1 spent (that’s up from $39 the year prior!), email marketing is the most cost-effective method to be utilized in your marketing tool kit.

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Historically, marketing and sales departments have a tradition of being at odds with one another. Part of the problem is these teams have often been kept separate in their work, rather than being joined as two parts of one whole. It’s easy to see why this is not at all helpful for creating a strong, positive company culture.

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Tips to Generate Revenue FAST

Category: Business Growth and Sales

Written by: Leisa Redmon


Generating revenue, while no easy feat, is top of mind for large organizations, small businesses, and sole proprietors alike. However, dreaming of large profit margins without any strategy to sink your teeth into will always yield lackluster results.

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What are SMART Goals?

Category: Inbound Marketing

Written by: Lacey Wilcox


Last week, we established why goals are necessary for your business:  they provide a clear aim for all of your efforts. When you know what you are working toward, it gives your work more purpose and meaning. 

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