As 2018 has come and gone, it’s time to take a look at digital marketing in 2019. Where should you be investing your marketing dollars? Will there be drastic shifts from 2018? Are there new opportunities your business needs to invest in?

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When you consider the arsenal of tools you have to grow your business, none is as valuable or powerful for generating leads that can become customers like your website. With this in mind, it makes sense that you would want to arm your team with software that provides the most in-depth data and analytics about your website performance and your visitors.

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Name: Meagan Wied
Position: Digital Account Manager
Location: Lubbock
Job Description:

As a digital account manager, it’s managing people’s social accounts: whether it’s Facebook, Twitter or Instagram. I write weekly newsletters and then I help publish weekly blogs.  

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As a SaaS-based business, your content marketing strategy can help propel your company to new heights. However, you have to understand who your audience is and the type of content that they’re looking for. Otherwise, your content falls on deaf ears and becomes a wasted investment of time and money.

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