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Regardless of the industry, the job of a copywriter is to produce content in a way that speaks to your company’s brand persona. With over 32 million small businesses in the United States, it’s becoming more crucial to the survival of these businesses to be able to stand apart from the rest of the crowd in a unique way.

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Perhaps no component of digital marketing has received as much attention as search engine optimization (better known as SEO). A quick Google search for this phrase results in almost 200 billion results. Clearly, this is a topic the internet has thought about just a bit.

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The phrase “content is king” came center stage in 1996 when Microsoft founder, Bill Gates, coined this term in a memo released to his company. Within the statement, Gates can be quoted as hypothesizing, “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.”

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Employee Spotlight: Tony Phan

Category: Primitive Social team

Written by: Leisa Redmon


Name: Tony Phan
Job Title: Photographer
Location: Lubbock, Texas
Job Description: I effectively capture the needs and communicate the ideas of clients. These photos are used to help sell, advertise or market a product, service, person or persons.

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