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Dec062019

Building custom software can be likened to building a new home. Just as a house is constructed to embrace the needs of the new homeowner that goes through phases, custom software is an iterative process that goes through intentional stages to ensure the end result satisfies the needs and requirements of the product owner.

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Dec032019

Clarity is a really positive thing, both in life and in business. Anything you can do to make sure that you and those you’re working with are in complete agreement is just better for everyone. One of the ways to create this clarity is by spelling things out “on paper” (even if that paper is a digital agreement). This provides something both parties can refer to in order to make sure expectations are met.

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Nov262019

If you’ve spent any amount of time reading a marketing blog (including ours), it’s very likely you’ve read something about buyer personas. This is because these personas are crucial to developing a successful digital marketing strategy for business growth. They impact the content you create, the posts you publish on social media, and the way you design your website.

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Nov212019

While it may seem as though email has been around forever, it’s actually only been in existence since 1971. However, even as email approaches its 50-year anniversary, with an estimated ROI of $51 for every $1 spent (that’s up from $39 the year prior!), email marketing is the most cost-effective method to be utilized in your marketing tool kit.

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