In inbound marketing, there are a multitude of content offers that you can create. You can create eBooks, white papers, infographics, and much more.

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Name: Kate Silva
Position: Director of Digital
Location: Lubbock
Job Description:

My job description as the director of digital is to lead and manage a team of account managers, designers and copywriters who build content for over about 40 accounts. I help manage the process, onboard and start the accounts off on the right foot. I’m involved in almost every step of the way. Basically, my team implements and I help manage to make sure everyone's on track.

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Cold Calling: Why You are Losing at Sales

Category: Sales

Written by: Jessica Hicks


There was a time in my career where my day to day consisted of straight cold calling. I would walk into work with my very large cup of coffee, pull open Salesforce, open up my list of 100 for the day and spend the next eight hours cold calling random businesses. They were always random because I never knew where the call lists came from or if they even had a need for what we had to offer. Now, whether you are currently in sales or manage a sales team, you more than likely have run into a few of these scenarios when contacting a cold list:

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Choosing the Wrong Keywords for SEO

Category: SEO

Written by: Tony Adragna


Optimizing your website for search engines typically begins with doing research and choosing the keywords that you want to rank for. Targeting the proper keywords can help propel your business to new heights.

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