As a business owner, you’ve probably spent a lot of time thinking about growing your business for this new year. By now you’ve probably established goals and created a strategy that will get you where you want to be. If so, you’re well on your way to achieving your goals and having a successful 2019.
Executing this strategy and accomplishing your goals requires an intense focus on certain aspects of your business in order to end the year successfully.
5 Areas to Focus on for Business Growth in 2019
Growing your business in 2019 is going to require a change in focus. Devoting your time and attention to these areas will serve to make your business healthier and more profitable in 2019.
Focus on Your Team
Employees who are not well cared for will not be able to care for your customers well. And as a business owner, you know exactly what happens when your customers have not been cared for well.
When you have invested in your company culture and your team’s well-being, you set them up to better execute their work each day. Focus on your team, create a place where people want to work hard and succeed, and your team can focus on doing their job.
Focus on Your Customers
It isn’t very effective to try and grow your business if you can’t care for your current customers well. While focusing on your team will ensure your customers receive care and attention, this doesn’t give you permission to have a set it and forget it mentality. You need to be diligent in checking in on your customers’ needs, levels of satisfaction, and any areas they might need additional support.
Your customers are what make your business possible, and so they deserve consistent care and focus all year long.
It’s very easy to think of business growth and only worry about revenue. But you have to focus on profitability - which is the big picture of how healthy your business is financially. You may have the strongest, surest plan to grow your business, but if it requires new tools or talent that stretch your budget too thin, it’s not the right plan for your business right now. When profitability is your focus (along with your team and your customer), you look more intently at how you spend money and how you price your product or service so that everyone receives the greatest value possible. Focusing on profitability forces you to look carefully at your budget and get the most value out of every single dollar.
Focus on Your Goals
This year is going to bring you many potential opportunities and possibilities. Some of them are going to be an obvious no, some are going to be a good choice down the road, and some are going to be the best decision you could make right now. You can weigh each possibility in regards to whether or not it helps you achieve the goals you have established for the next 12 months. If it doesn’t, it’s pretty easy to say no to that opportunity.
Focus on Your Sales Process
Once you have the right focus in place for your team, customer, finances, and goals, you can begin to focus on actually executing your plan for growing your business. Take the time to evaluate your sales process and how your team is handling prospects. Are there any areas where leads fall through the cracks? Are you sending emails when you should be making a quick phone call? Are ready-to-buy leads being held up too long, or are they connecting with a sales rep quickly?
Yes, it’s pretty cliche, but 2019 has the potential to be one of the best years for your business if you approach it with a plan and the right focus. As a business owner, it’s your job to make sure that your team, customer, budget, goals, and process receive the time and attention they need to keep your business healthy and thriving for the next 12 months.
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