As a tech or SaaS company, you have developed evolutionary industry software. Software that can not only enhance your overall efficiencies, but can increase revenue for your consumer. Most likely, your main goals and objectives are finding ways to drive product demos and subscriptions. Like many, your business has typically been word of mouth and referral based. You often attend trade shows, industry specific events, invest in print advertising, TV, radio, and may have even dabbled in some cold call campaigns. Also, like many tech companies, you have found it difficult to find a steady return on these marketing investments. It has also proved difficult to track conversions, reach, and engagement. You may have even started to question whether those avenues are truly the one and only way to reach new business. You have heard of the social media ‘hype’ but may have slightly feared it because it isn’t something you truly understand and you question how to use social media to its full potential.

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6 Social Media Misconceptions

Category: Social Media Marketing

Written by: Jessica Hicks


Want to take your small business to the next level? I love coming across ambitious small business owners. Business owners that are hungry, ready to scale, divide and conquer. Perhaps, business is starting to slow down so there is an anxiousness, an eagerness to generate more leads and expand brand recognition. Perhaps, competition has set in, and the aim is to keep your small business on top. Or, perhaps you have been slacking on your digital presence and have begun to realize you are no longer relevant online, or ranking in google search.

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Another year has gone by and your company is still spending hundreds of thousands of dollars on internal software solutions. Too often, companies find themselves at the mercy of third party technology systems. Instead of using one system to manage the daily needs of business operation, multiple tools are used to facilitate sales, payroll, internal data, inventory, client relations, billing and expenses. It is more often a headache and multistep process than a streamline business function.

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Whether you are a large or small business, B2B or B2C, there are typically two types of business owner mentalities: a bargain broker or a value enthusiast. All businesses aim for financial efficiency, but one will aim to maintain value over profits and the other may cut its lifecycle short by pinching pennies.

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