blog

Nov122018

Black Friday - easily the busiest shopping day of the year in America. In fact, 77 million shoppers made it to retail stores on Black Friday in 2017. With those figures in mind, doesn’t it seem crazy for a brand to close its doors on that day? On the surface, it does, but REI Co-Op did it, and the result was something no one, except maybe REI, could have foreseen. 

continue reading >>
Nov062018

Some of the top software as a service (SaaS) brands across the country understand just how vital marketing is to the success of their companies. Without proper marketing, their brands wouldn’t be where they are today.

continue reading >>
Oct312018

Halloween has always been an interesting holiday for marketing purposes. While it’s allegedly a holiday for kids to go door-to-door and collect candy, it’s celebrations are much more widespread than that. In fact, Halloween spending was projected to be around $9 billion in 2018.

continue reading >>
Oct262018

The NBA (National Basketball Association) had its highest ratings in five years last season, as fans are starting to come back around. Its revival can be thanked in large part to a brilliant digital marketing strategy across the league that has helped win fans back over.

continue reading >>