Name: Griffyn Ruiz
Position: Account Manager
Location: Lubbock, Texas
I work as an Account Manager on the digital team. We work hand-in-hand with clients to manage their social media platforms.
What is your personal background?
I was born and raised in Lubbock, Texas, and recently graduated from the best university, Texas Tech (sorry, Kenley) with a degree in marketing. Throughout high school, I was never really sure of what I wanted to do when I was older. I’m known for not ever being able to make up my mind so choosing a major for undergrad was asking a lot. I started out as a kinesiology major but then decided it wasn’t for me and a business degree sounded pretty good. I was drawn to marketing because of the many options I would have after graduation. I was not limited to doing the same thing every day for the rest of my life. Marketing truly is fascinating and I love learning more about it.
How did you get your start at Primitive Social?
A friend of mine was working at Primitive and I was in search of an internship. Although they didn’t have anything for me at the time, a spot became available a couple of months later. I started out as a copywriter and design intern, then started working part-time and was eventually hired on a year and a half later.
What do you enjoy most about your role?
My favorite thing about my role is getting to be in communication with the clients. As I work with them, I learn more and more about what they want for their business and I get to watch our team make that happen.
What is the most challenging part of your work?
I think the most challenging part of our job is how everything is always changing. Trends, technology, social platforms, you name it… you are constantly having to keep up and adapt. While this is a challenge, it also creates an opportunity to learn and better ourselves. I really do enjoy this part of our work.
Do you have a favorite project you’ve worked on at Primitive Social?
I truly love every project I’ve had the pleasure of working on, but there is a certain one that holds a special place in my heart. I am currently working with Legacy Play Village which is our very own community-built playground. Right now they are in the process of designing a new park that will be finished in October 2020. The reason this project is so special is that the playground is located in Bill McAlister Park which is named after my grandfather. Unfortunately, my grandfather passed before I was born, but he held a huge role in our community, and I am always told how wonderful he was. My mom took my sisters and me to the grand opening of Legacy, 22 years ago, and now I’m getting to work with them to rebuild for the next generation. Everything about this project and what they are doing for the community just makes my heart happy. I mean who wouldn’t want to work with a playground?
What does a typical day look like for you? Are you someone who follows a similar routine each day, or do you prefer variety?
I’m the type of person who tries to follow a routine but it never really works out that way. Luckily, for work, we have everything planned out for us way in advance. It’s so nice having everything organized so we know what we should be working on before the week even starts. I have quickly figured out that Google Calendar is your best friend. Whether it’s work related, life events, or just a reminder to switch your laundry, scheduling out your day will save your life.
How do you stay motivated?
My loved ones keep me motivated. Whether it’s friends or family, they are always there to encourage me to be my best self. I also remind myself that every day is a good day for a good day and there’s always room for growth!
What’s one guaranteed way to get you in the flow while at work? (Music? Podcast? Quiet?)
It definitely depends on what I'm feeling that day, but if I’m at the office, a good playlist or episode of The Armchair Expert is sure to do the trick! If I’m working from home, “Friends” will be on for background noise (I have the entire show memorized!) and my pups will probably be fighting over their stuffed elephant, Ellie. (I truly don’t like the quiet… it drives me crazy.)
What do you like to do when not at the office?
If I’m not in the office, I’m usually surrounding myself with friends, family, or my pups. I always want to be doing something. On the weekends we are usually traveling. Whether it’s a quick trip to Fort Worth or driving to Minnesota for the Final Four and National Championship (Wreck ‘em!), I’m always up for an adventure and making memories!
What does your workspace look like?
Colorful and a little cluttered… just how I like it!
Who do you admire and how have they influenced you and your work?
My two main guys, my dad, and my boyfriend, Jay! These two have a work ethic that is unlike any other. They are the most hardworking individuals I know and it inspires me every day. I love watching them work with such passion but also make time for everyone else around them. They have such giving hearts and I am incredibly blessed to have both of them in my life! They are my biggest supporters and I will forever look up to them!
What’s something not everyone knows about you?
I come from a really big family. I’m the middle child of six girls and I love it! (Well, the big family part...not all the hormones.)
If you could have one superpower, what would it be? (And of course, why?)
Ooo, I would love to be able to teleport. Traveling without the layovers and delayed flights? Sign me up!
Do you have a hidden talent? I wish!
Fill in the blank: I once __________.
I once raised a litter of nine golden retrievers. I think this was truly one of the most exciting times of my life. It was challenging and fulfilling at the same time. I gave them all Lubbock names (Chilton, Chimy, Buddy, Raider, etc), and I cried every single time they went to their new homes. I still keep up with the owners and have even had play dates with them. Jay and I own the parents, Nash (dad) and Knox (mom) and will hopefully have another litter this coming fall.
Name a song that describes you. Nothing is Bad - Grady Spencer & the Work
In five words (or less) what advice would you give someone in your profession?
If not now, then when?
Heather joined Primitive Social in December 2016 as Inbound Marketing Manager, bringing with her over 10 years of experience. Heather holds a Bachelor’s degree in Communications and Media Arts and a Master’s degree in Business Administration with a specialization in Marketing. Heather resides in Colorado and uses her spare time to hike with her dog, spend time with family, or travel to new places.