Name: Kenley Jones
Position: Account Manager
Location: Lubbock, TX
Job Description: As an Account Manager, I am the main point of contact between my clients and the agency. I help make sure their needs are met while communicating internally so the team stays on track with what needs to be done. Sometimes I compare it to Air Traffic Control – there are lots of moving parts and things change day to day, but it’s all about prioritizing various client needs so we can overdeliver for them.
What is your personal background?
I’ve been working in public relations/marketing for almost five years. I caught the bug during an internship with Country Music Television, where I worked with both their Consumer Marketing and Corporate Communications teams. From there, I started at a boutique public relations agency in Dallas where we focused on PR for a large Spanish wine company, Freixenet. Then, I found myself at Moroch, an integrated marketing agency in Dallas where I continued to work in PR for clients ranging from McDonald’s to Dolby Cinema. After nearly three years at Moroch, we made the move back home to the Texas Panhandle and I started at Primitive Social.
How have you grown since your previous positions?
From starting as a recent college grad to now, I’ve grown in more ways than I can count. Of course, I’ve learned a lot and gained a lot of experience along the way, but I think one of the most important ways I’ve grown is learning to roll with the punches – both good and bad. Marketing requires a lot of quick thinking, and clients trust and depend on you to guide them to success. Sometimes things happen that are out of your control, so it’s about thinking creatively how you can best meet the client’s goals and move the ball forward, even though that path isn’t always clear.
How did you get your start at Primitive Social?
In April 2018, my husband and I found out he was being transferred to the Lubbock branch of his company. While we were thrilled to be back in the area we grew up, I was also scared and at a loss for what I was going to do for work. But as usual, God had a plan and a friend of mine sent me Primitive Social’s website because she knew it was similar to the type of work I’d been doing. I clicked the link and much to my surprise, there was Kade Wilcox – a guy from my hometown who I’ve known since I was little. Long story short, everything started to fall into place and I started at Primitive in August of that year.
What do you enjoy most about your role?
The fact that no two days are the same keeps me on my toes and I really enjoy that. There’s always a new challenge to tackle, a new process or strategy to learn, or a win to celebrate. I also really love the client relations side of things. I’m a people person through and through, so I enjoy getting to know clients and understanding who they are what makes them excited about their business. My coworkers and the people I get to work with each day are another plus; it's hard to beat getting to work with your friends each day.
What is the most challenging part of your work?
Being challenged each day is actually something I love most about my role, but that can come with a lot of pressure. The reality is we play a small but extremely important part in our clients’ business, and they’re entrusting us to help them improve. That can seem daunting at times, but it’s also something that motivates me each day.
Do you have a favorite project you’ve worked on at Primitive Social?
Honestly it’s hard to choose just one. I’ve gotten to work on a lot of different projects since starting, and they’re all in different areas than I’ve worked in before. My favorite projects are the ones where clients really challenge us creatively and we get to team up to produce something that knocks it out of the park for them.
What does a typical day look like for you? Are you someone who follows a similar routine each day, or do you prefer variety?
I wouldn’t say I follow the same routine each day, because every day is different. Some days are filled with back-to-back meetings where others allow me to plug away at a long list of things. That being said, I do tend to start my day the same. Coffee is my first priority, and I like to drink a cup at home while I get ready and check email, slack, etc. for the day. Then I usually head to the office and touch base with my writer and designer on day-to-day tasks before diving into the day’s priorities. After that, it just depends on the day!
You manage a lot of clients. What are some tactics you use to stay on top of your emails, messages, and replies?
I find myself using the flagged/starred feature in Gmail a lot and sometimes flag emails in different colors based on priority. While a blessing and a curse, we live in a world and work in a field where we’re always connected, so I constantly keep an eye on things to make sure nothing major comes up.
How do you stay motivated?
I’m a competitive person so I think the day-to-day challenges are what keeps me motivated. While it can be hard at times, it’s such a great feeling to tackle an issue or project that originally felt like a roadblock. I also love trying new ideas, seeing them come to life, and learning what worked and what didn’t so that we can do something even bigger and better next time.
What’s one guaranteed way to get you in the flow while at work? (Music? Podcast? Quiet?) Definitely music. Anytime I need to really hone in and focus on a project I pop both headphones in, start my playlist, and get after it. I usually don’t like it when it’s too quiet; even at home, I have to have music or the TV on.
What are your top five recommendations on Netflix? (or HBO Go, Hulu, Amazon Prime, etc.)
Game of Thrones, Making a Murderer, Downton Abbey, Grey’s Anatomy and Yellowstone
How do you spend your free time?
Most of the time you’ll find me, my husband and our Mini Goldendoodle, Scout, sitting on the patio watching sports (specifically Aggie sports!) or running around chasing our nieces and nephews. We also really love to play cards and board games, and I’m embarrassed to admit how competitive it can get!
Who do you admire and how have they influenced you and your work?
I’m blessed with many influential people in my life, but my dad is the most hardworking person I know. He instilled that work ethic in me from the time I was little and taught me that if you are willing to work hard, you can do anything. I believe that’s what’s helped me accomplish what I have so far and certainly continues to influence me today. He taught me to show up every day, give it my all, and get ready to do it again the next day so that you can be proud of the work you produce.
What’s something not everyone knows about you?
We recently got to share a really fun secret – we’re expecting our first child in December! Also, not sure if everyone knows this, but I’m a pretty proud Texas A&M Aggie.
Do you have a hidden talent?
I like to think that I’m an awesome in-the-car singer, but I’m afraid my husband would disagree. I’m also really good at beating Parker at pretty much everything.
Heather joined Primitive Social in December 2016 as Inbound Marketing Manager, bringing with her over 10 years of experience. Heather holds a Bachelor’s degree in Communications and Media Arts and a Master’s degree in Business Administration with a specialization in Marketing. Heather resides in Colorado and uses her spare time to hike with her dog, spend time with family, or travel to new places.