The world wide web, as we seem to rarely reference it nowadays, has arguably become a staple in today’s global commerce. Developed primarily in the early 1990s for commercial use, the internet really began to take shape in the 2000s as a hub for new inventions, thoughts and accessible knowledge. With over 30 years and counting of countless iterations, technical innovations and more, one might think the methods used to create a website have been overhauled time and time again. But, would you believe me if I told you that’s just not true?
A traditional step-by-step guide to building a new company’s website might look something like this:
- Host your site through a web hosting company
- Buy a domain
- Plan out your website
- Develop content
- Publish and promote
- Update* (Repeat steps 3-5 as needed.)
Seems pretty simple and straight-forward, right? Well...not quite. With the average lifecycle of a *traditional-based website lasting 2-3 years before needing updates, the brunt of the work to evaluate the needs of your company and your target demographic falls largely on the shoulders of you and your team.
Common website errors seen within many businesses are:
- Outdated design
- Poor quality images
- Slow speed
- Dead links
- Visually chaotic
- Low quality content
- Not mobile compatible
- Security and licensing issues
So, what happens when you don’t know where to start, let alone know what needs to be updated and when? Unfortunately, without this knowledge in your arsenal, your business runs the risk of not capturing the audience needed for growth and new levels of success.
That’s where Growth-Driven Design comes in.
Growth-Driven Design Model
With the new Growth-Driven Design model (GDD), the process is in constant evolution, and guesswork becomes a thing of the past. With more and more businesses struggling to transform outdated websites into respected and reliable sources, it’s important to evaluate your capabilities and audit your site.
By analyzing your company’s data and understanding your brand and mission, the Growth-Driven Design (GDD) model is able to catch and fix a host of common website issues. By achieving this in real time, efforts can be focused towards:
- Lead conversion
- Professional images
- Quality content with high ranking SEO
- Mobile compatibility
- Much more
Regardless of your product, if you have a website, your goal is to attract and engage with people. Just like weather and trends, people are in constant evolution, so asking your customers to be the exact same person they were 2-3 years prior doesn’t make sense.
Growth-Driven Design = constant iterations as you grow.
With a pulse on your business’s goals, we are able to perform quick redesigns that address immediate needs versus forcing you to forecast the next few years now. Ultimately, GDD is a new approach to building your website that is both low risk AND high reward.
Stay on the frontline. Build a site that is proactive in responding to new data, new growth trends, and new avenues and paths for your business to choose.Websites have always been a high stakes guessing game. Until now. Let Primitive Social build a website for you.