Gone are the days of simply having a website. Studies have shown that a visitor chooses to leave or stay within a half a second of being on your site. So, what makes a website so good that it will hold your visitor’s attention, and turn them into leads?That might seem like the million dollar question, but the good news is that there is a practical solution (and it won’t cost a million dollars). Before developing any website, here are some basics you should address. Everyone knows this list, right? If you don’t, that’s ok.
- Responsive (mobile friendly)
- Fast Loading
- Beautiful Design
- Extremely simple UX/UI
- Secure Platform
- CMS Framework
- Cross Browser Friendly
- Optimized for SEO
While these items are certainly good prerequisites, we've seen numerous examples that get all of these right and still do not accomplish the true purpose of the site, which is to provide value to your customers or to sell your product or services. And generally, most people have a very hard time meeting most of the items listed above.
This is because traditional web design no longer meets the fluid needs of businesses and customers. It’s a process that no longer works and will not drive results.
So, why is traditional web design broken?
The answer is simple. It hasn't evolved with current internet usage patterns. What’s that saying? Change or Die.
First let's take a look at some of the risks / failures of traditional web design:
- Up Front Cost - The upfront cost for a one time website launch or re-design is high.
- Time Commitment - It takes longer to design, write content for, and develop a completely new website.
- Performance - There is no guarantee that what you are launching will perform to your expectations.
- Subjective - The entire site is based on what you think will be good without true data to back it up.
- Static - Even with a few minor content changes, the site will remain static and stale to most users until your next major revision.
So, how do we fix this?
The Answer: Growth-Driven Design
This is a relatively new philosophy, and with most new things, it might be hard for some to accept. Don't forget, Change or Die. Let's look at how this Growth-Driven Design philosophy addresses some of the major problems with traditional web design. To do this, we will introduce the 3 main principles of Growth-Driven Design:
- Minimize the Risk of Website Re-Designs:
- We work to avoid the risks of traditional web design by taking a systematic approach to shorten the time to launch, focusing on real impact and continuous learning and improvement.
- Continuously Learn & Improve:
- We are constantly researching, testing and learning about our visitors to inform ongoing website improvements. Through continuous improvements we can reach peak performance.
- Integrated with Marketing & Sales:
- Growth-Driven Design is tightly integrated with marketing & sales. What we learn about visitors helps inform and improve marketing and sales strategies & tactics (and vice versa).
The visual below does a fantastic job at showing the differences between traditional web design and Growth-Driven Design.
Remember our million dollar question? It is possible to have a beautiful, intuitive site that holds visitors’ attention AND turns them into leads when you are using a method like Growth-Driven Design. It works because it uses data to determine what your visitors want, and because it evolves with your users.
If you are intrigued (which you should be) by Growth-Driven Design and how we can help you grow your business, get in touch so we can do something remarkable. And if you are still having doubts, we'll leave you with a quote from one of our favorite authors / speakers:
"Change almost never fails because it's too early. It almost always fails because it's too late. - Seth Godin