It’s almost 2020, which means your business is probably no stranger to having an account on social media. Given the amount of time that Americans spend on these platforms, it’s no longer an option for businesses who want to maintain a strong digital presence. In short, you need to be social.
But just because it’s not an option to be on social media does not mean that businesses are using it correctly. Want to make sure you’re getting the most out of your social accounts? Then keep reading for our recommended best practices.
Part of using social media well is to understand exactly how it benefits your business and your customers. The beauty of social platforms like Facebook, Twitter, and Instagram is that they allow you to connect with your audience right where they’re spending a large portion of their days. It keeps your brand at the forefront of their minds and also serves as a sort of online word of mouth.
But just as importantly (if not more so), social media allows your business a unique opportunity to engage and converse with customers and prospects. Very few other channels allow you to provide such intimate value and information right where prospects are spending so much time. This makes it a powerful tool for engagement and lead generation.
Social Media Best Practices
Once you understand the significance of social media, you can begin to generate a plan to use it well for your customers and to grow your business. Here are a few tips for best practices on social media:
- Create a strategy: If you approach social media marketing without a plan, you’re going to feel like you’re spinning your wheels. Create a strategy to make the most of every post and be effective. Feeling a little lost? Try this tip: map out three to five different categories of posts, such as helpful information or how to’s, a “did you know?” post, a behind the scenes photo or video, and a post related to a relevant holiday or local event. Then create a social calendar using these categories as the backbone of your posts.
- Be engaging: Find what type of content your buyer personas respond to best, and create social media posts that follow this theme. Don’t hesitate to ask your audience a question, or encourage them to share or like a post. Engaging your audience requires you to have a plan to monitor your accounts so that you can keep up with these actions and respond to any questions or messages you receive from your audience.
- Mix it up: While it’s necessary to identify the kind of content your audience prefers, it’s also important to experiment with different kinds of posts and mediums (such as photos, videos, or gifs) that keep things new and interesting – fresh, if you will. Platforms like Facebook and Instagram also make it easy to “go live” and share real-time videos or stories with prospects and customers. These tools are incredible for giving your audience a look behind the scenes of your company or for sharing a how-to that solves a problem for them.
- Be intentional: The whole point of doing anything for your business, whether it’s building a website, creating a social media account, or attending a conference, is to generate customers. If your social media strategy does not include a way to generate leads for your company, that needs to change today. Start sharing links to blog posts and content offers, post about an upcoming webinar you’re hosting, or encourage your audience to join your email list.
Start Seeing Success on Social Media Today
These tips will have you well on your way to building a strong presence on your accounts. While social media can feel daunting at times, measuring your work serves to guide your efforts so that you’re focusing on the things that most benefit your business.
Wondering exactly what you should be measuring to ensure social media success? Download our free guide to 11 metrics you should always be tracking!