Talking about social media management and social marketing can feel a little bit like the old chicken and the egg discussion. Which comes first when it comes to marketing your business? Which one should be the biggest priority for your team?
While it’s true that social media marketing and social media management are two distinct components of marketing and growing your business, it’s also true that they are two components that depend on and function with one another.
What is Social Media Management?
Social media management involves having an account on any social media platform(s), creating and distributing content on those platforms, and managing engagement with your audience (responding to comments or messages, maintaining your profile information, holding giveaways, etc.). Social media management ensures you’re using your social accounts intentionally and authentically (yes, your audience can absolutely tell when you’re not).
What is Social Media Marketing?
Social media marketing is exactly what its name suggests: the use of your business’ social accounts with the intent to market and grow your business. While social media management focuses more on the use of social media accounts, social media marketing focuses more on creating and executing a strategy to generate leads for your business through your presence on social platforms.
With social media marketing, you are creating and publishing content with a specific purpose: to engage visitors and direct them to your website. Social marketing can also involve the use of advertising to grow your following and expand your reach.
It Takes to Two to Make a Thing Go Right
Instead of thinking about social media marketing and social media management as a chicken and the egg discussion, it’s more helpful to think of them as two sides of one coin. You need both to create something of value. Without social media management, you run the risk of either neglecting your social accounts or coming across as a pushy social salesman. And without social media marketing, your marketing team will be unable to provide real value to your business through your social media accounts.
However, with the right strategy and plan, your team can use social media management and marketing to create an intentional, authentic presence on social media that provides value to your audience and generates leads for your business.
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