Social Networks Using Artificial Intelligence

Category: Social Media Marketing

Written by: Tony Adragna

Posted on: January 25, 2018

Artificial intelligence is a term that was coined all the way back in 1956, long before the internet and social media was ever thought of. Fast forward 60+ years later and artificial intelligence is a hot topic. How hot of a topic, exactly?

Google’s CEO, Sundar Pichai, recently came out and said “AI is probably the most important thing humanity has ever worked on. I think of it as something more profound than electricity or fire.”

Those are strong words from the CEO of one of the largest technology brands in the world, and social media brands seem to agree.

You may not even realize it, but some of the largest social networks are already using artificial intelligence. In this post, we highlight the social networks using artificial intelligence and dive into how they’re using it.

Social Media Brands Using Artificial Intelligence


Facebook has an entire research team, FAIR (Facebook Artificial Intelligence Research) dedicated just to AI. FAIR’s mission is “advancing the field of machine intelligence and creating new technologies to give people better ways to communicate.”

Facebook utilizes AI across their network. Have you ever gone to tag a friend in a photo on Facebook and Facebook is already suggesting you tag that person? That’s done through artificial intelligence facial recognition software that Facebook uses.

Artificial intelligence is also what drives all of Facebook’s algorithms. It’s how they determine what shows up in your personal news feed, offer friend suggestions, trending topics, and relevant ads.

Facebook was also an early adopter of utilizing chatbots, which help brands streamline their customer service and sales processes through messaging.


Back in 2014, LinkedIn purchased, which is an online job matching tool that uses machine learning to offer employers and job seekers good matches. Upon purchasing, LinkedIn integrated it into its jobs platform.

The site factors in location, work experience, and job descriptions. Based upon those criteria, the algorithm gives a score to indicate the quality of a match between an employer and a job seeker.

Pinterest LabsPinterest Labs Artificial Intelligence

Pinterest probably isn’t the first social network that you think of when you hear of artificial intelligence. However, Pinterest has developed a team to research AI called Pinterest Labs.

One of the team’s first projects was developing ‘Pinterest Lens,’ which allows users to search for pins by taking a picture with their smartphone camera. Through machine learning and computer vision, the tool allows users to search by only using a picture.

For example, if a user uploaded a picture of an apple, Pinterest Lens may recommend relevant apple pie recipes.


Twitter is a medium in which the users of the platform are using artificial intelligence. Users build robots that follow accounts and comment on tweets that try to drive users to their website.

There are even instances of users building bots that search for tweets that say ‘retweet to win’ and then retweeting them. This allows for users to enter multiple contests without ever having to do much.

Twitter, however, is not a fan of those bots taking over the medium, so they have strict algorithms in place that try to detect the bots and ban them from the site.

Artificial intelligence is a topic that is only going to continue to grow, as referenced by Google’s CEO earlier in the post. With social networks already using artificial intelligence, the relationship between the two will also continue to grow.

To learn more about the social media and artificial intelligence relationship, download our free eBook below.

Social Media and Artificial Intelligence